Ecommerce & Marketplaces Newsletter – Apr 14th, 2023
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In 2021, when Amazon Business announced it had reached $25 billion in annualized gross sales the prior year, that 2020 gross sales figure had been projected three years earlier by Colin Sebastian, managing director and ecommerce analyst at investment firm R.W. Baird & Co.
Dutch start-up Seenons has raised €10 million in a recent investment round allowing it to make technological improvements and grow the platform internationally.?Some of the investors involved include Invest-NL, CapitalT, Tablomonto, Swiss Post and Shamrock Ventures.
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A good digital experience is crucial to attract and retain customers, but building that experience isn’t easy. According to Gartner, four key capabilities underpin digital commerce: providing digital user experiences, supporting purchase journeys, managing supply chain integrations, and handling enterprise data integrations.
It seems that brands are finally taking note, and composable commerce, hand in hand with MACH? architecture as its co-pilot, is finally taking flight. If your brand is preparing to embark on this journey, one of the first things you’ll discover is you have a lot more choices to make than the last time you set up your technology platform.
E-commerce strategy discussions tend to focus on web, mobile, and emerging social commerce channels, but marketplaces are maturing to the point where retailers and brands should take a new look at the channel.?
Walmart hosted its annual investor meeting last week, crystalizing the importance eCommerce plays in its future growth AND profitability strategy.You would have been laughed (thrown?) out of the room if you told the average CPG CEO that 18 of 25 initiatives Walmart would be highlighting were going to be digital oriented. But that’s the pandemic for you!