Ecommerce Marketing Strategies & Tips to Drive Sales

If you own an ecommerce store or marketplace store in Magento or Wordpress Woocommerce and someone suggesting you that you have a limitation to boost your sales than this article is for you. Magento Ecommerce Store and WooCommerce is a most favorite ecommerce store for Search Engines. you can grow your store as much as you can by proper SEO and digital marketing strategy.

Here are some Effective Ways to Increase Ecommerce Sales

1. Search Engine Optimization (On page and Off page): SEO for e-commerce is the process of boosting a website's rank on the search rankings results page by optimizing web pages. This includes implementing on-page and off-page SEO techniques to increase website visibility, which means more traffic to your online store. Google places a lot of emphasis on backlinks for e-commerce websites; they are vital to getting a good ranking. If your website is small, the best way to build up the number of quality backlinks is by creating high-quality content and linking back to your website. You don't have to ask other people to link back this way. Consult with on page and off page SEO Optimization Services and optimize your ecommerce pages, images, content, urls, products perfectly according search engines and specific target audiences.
2. Set Targeted Pricing: It is a dynamic method of price determination that takes into account and responds to market factors of demand and supply while determining the selling price.?It results in higher profitability for business by way of reducing cost as the selling price is already fixed in advance.
3. Social Media Optimization and Marketing: Every social media network has its specific audience, strengths, and weaknesses. Understanding your specific target consumer’s habits on different social media platforms can significantly inform your ecommerce success.
4. Establish trust by offering social proof: Never Ignore Social Media, Social proof is informational social influence. Or, put more simply, when a person copies the actions of others simply because others are already doing those actions. It’s a concept related to human behavior in general, but for obvious reasons, it’s become popular in business. Customer Reviews are very important in social proof, more reviews more sales.

5. Reduce Checkout Process and offer easy return: You can’t make users jump through additional hoops to purchase from you and expect high conversion rates. Forcing users to register means you’re adding unnecessary steps and, ultimately, increasing the chances that something will go wrong before the user can complete the purchase. Guest Checkout, Easy Return, lowest shipping charges are the keys to success.

6. Offer multiple payment options (BNPL): Until a few years ago, a majority of eCommerce businesses were limited to having Credit Cards and Debit Cards as their payment options. But ever since the introduction of digital wallets, things have changed quite a lot.

What you as a business need to understand is that people have their preferences set for the payment method they want to use, and those they are most comfortable with. And different people have different preferences. So the onus is on you to meet your customers’ choice. Moreover, people find it tiring to enter their card details every time they shop and are also a bit concerned too when sharing their card details online. If you are hell-bent on using limited payment options, you are indirectly making those prospects change their purchase mind.

7. Install a chatbot or introduce a live chat: Chatbot / Live Chat is a great tool to engage customer 24/7. With chatbots, your business is always available. You can communicate with customers worldwide, offer products and complete sales processes without having on-site human sales agents. Chatbots make your brand more approachable to customers by operating on multiple digital platforms such as instant messaging apps, social media, SMS, online portals and more.

8. Fast Website Speed: Speed is very important for your online store, according to study 53% of mobile site visitors leave a page that takes more than 3 seconds to load. Every 1-second delay lowers user satisfaction by 16%. On the other hand, 79% of users would not purchase if they are not happy with website performance. Pages should be fully optimized, Images optimized (load fast)

9. Sponsored Ads Campaigns: Get your ads above Google search results, When people search on Google, text ads can appear above or below the search results. Only up to four ads are eligible to show above the search results.

As an Ecommerce Consultant, these above points are very important for an ecommerce store or a lead generation website. if required any assistance on Digital Marketing or Ecommerce Store Setup Services you can call us on WhatsApp 9891446988 or email us at [email protected]