?? eCommerce Insights: May 2024

?? eCommerce Insights: May 2024

Meet us at Outdoor Retailer!

The 121 team will be attending the Outdoor Retailer event from June 17th - June 19th, and would love to meet you at the event!

We will have Ron Burgundy at our booth taking selfies with you, so make sure to stop by!

You can also click the banner above or the link below to schedule a time to meet with us at the event.

Stay Classy, Outdoor Retailers!


Success Snapshot: HVAC Direct

HVAC Direct isn't your typical HVAC company. They ditch the middleman, and sell heating and cooling systems directly to homeowners. By eliminating the middleman, HVAC Direct helps not only educate their customers on how to save on one of the biggest purchases in their home, but they also help them alleviate the stress of these (usually) unplanned purchases.

This unique business model requires a special kind of eCommerce platform; one that can handle the complexities of their product range and integrate seamlessly with their existing systems to ensure a solid user experience.

"We're not a standard type of product. Using Shopify or similar stores just isn't an option for us."

Because of this, Chris knew that HVAC Direct needed a platform that could handle the complexities of their business model, and also would allow them to make the necessary changes they needed.?

That’s where Magento (and 121eCommerce) came into the picture.

Read the full story


Guest Blog Post: How To Unlock Revenue Growth Using Audience Segmentation

Your website gets traffic from a wide variety of sources and people arrive at various points in their journey—requiring a website experience that accommodates a range of visitor goals.

In this guest post from our friends at Lucky Orange, you can learn how segmenting your website traffic can help your business unlock more revenue opportunities!

Find out how!


Our Monthly Picks:

?? Daniel Gross: The End of Life for Hybris 2205 On-Prem: Do You Need to Switch?

For businesses relying on Hybris on-prem as their eCommerce platform, SAP has announced the end-of-life (EOL) for Hybris on-prem 2205. Our CEO, Daniel, put together some options for on-prem users, next steps, and what is important to consider heading into this crucial time for your site.


?? Daniel Gross: 5 Signs Your eCommerce Site Needs a Performance Audit (and How to Fix It)

How do you know if your website is performing at its peak and delivering the best possible experience for your customers? Here are 5 key signs that your eCommerce site might be in need of a performance audit.


?? Shopware: Customer loyalty strategies in ecommerce: Turning first-time buyers into regular customers

Online shopping is on the increase in both B2B and B2C [1]. But how much is your online shop benefitting from this growth? If your revenue is stagnating, it might be because too many of your customers only make a single purchase. Here are six specific tips for Shopware features and modules you can use to implement these brand loyalty strategies without delay.



Molly Staats

Director of Strategic Partnerships

9 个月

Yesssss..... this is the kind of content I needed to get through this week!

Loving this format of sharing your insights!

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