Have you decided yet what changes you will implement in your eCommerce business? Did the year 2022 teach us something? Are we wiser, more courageous, and more determined to reach our goals?
If you haven't still made a retrospective of everything that was going on during the previous year, now is high time to do that. Why? Because you'll never truly understand what you did well and where you made wrong decisions if you miss analyzing the year we left behind us.
Based on that, you can build your plans, adjust goals and prepare for 2023.?
So, let's take a look at the general impression of 2022. Let us know if you recognize some patterns.
- Prediction Trap: Overflow Inventory - Predicting demand in 2022 was a lottery for most eCommerce businesses. Most didn't expect the economic crises to hit so hard, and they got stuck with storages full of inventory and low demand.?
- Mobile, mobile - It's not a secret that people love to buy products using their smartphones, and if you're still processing this, you've probably had issues with sales during 2022.?
- Omnichannel sales is a must - Etsy, Amazon, eBay... every time you say to yourself, "Oh, I don't need stores on these platforms; I have my own website," remind yourself that C2C players are getting more and more popular because they are omnipresent. So, if you're not present there yet, 2023 is an excellent year to start.?
- Integrate and automate your business - The year behind us taught us how fast it can pass through our lives, especially if you're preoccupied with tedious, repetitive tasks. And this is especially visible and measurable when it comes to your business. Not only that you waste your and your team's time, but you also waste money. So, let automation and integration be on your resolution list for this year.
- If you're not genuine, you're not selling - Yeap, buyers became smarter and pickier, and oddly, they started to appreciate an honest approach. And if you struggled to present your product to the world and gain new customers in 2022, it's time for a makeover regarding your marketing strategy.??
And that's our choice of the big 5 revelations that 2022 brought us. What have you realized during the previous year, and how did this revelation influence your plans and resolutions for 2023?
