#EcomBuzz #13 - A quick wrap-up around the last week’s most buzzing hot topics in the D2C industry

??Funding Alerts??

??Cosmetics and beauty products mogul Lotus Herbals Pvt Ltd has acquired a 20% stake in Gurugram-based D2C nutraceuticals, and health supplement startup Yogic Secrets . ??Read More?

??Founded by VJ, actor and television host Anusha Dandekar and Gaurav Kumar ,? Indian skincare brand BrownSkin Beauty raises Rs 3.5 crore in seed funding from Sequoia Capital India. ??Read More

??Singapore-based health & beauty group of brands, Believe Pte Ltd has secured a majority stake in sister-duo Mauli Teli and Grishma Teli ’s Iba Cosmetics , India’s first Halal and PETA-certified vegan cosmetics and personal care brand. ??Read More

??Deepika Padukone-backed pet care marketplace Supertails raised $10M in Series A round led by Fireside Ventures . The brand was launched by former Licious executives Varun Sadana , Aman Tekriwal , and Vineet Khanna in June 2021. ??Read More

?? Peloton Interactive founders John Foley , Yony F. , and Hisao Kushi have ventured into the rug business, launching Ernesta Inc. , a D2C custom-cut rug company. The founders have raised $25M in a Series A round from Addition and True Ventures and a team of former managers from their previous company. ??Read More

??Indonesia-based DTC beauty and wellness brand BASE, Indonesia , co-founded by Yaumi Fauziah Sugiharta and Ratih Permata Sari announced Series A funding of $6Mil. ??Read More

??Announcements??

?? Victoria’s Secret & Co. acquires fellow intimates apparel brand Adore Me Inc. This acquisition represents a combination of brand, scale, and digital excellence, which will further advance the company’s customer experience and innovation. ??Read More

??House of Honasa’s fastest-growing FMCG brand Mamaearth , has launched its latest digital video campaign #SkinHealthywithCocoHaldi featuring co-founders Varun Alagh and Ghazal Alagh . ??Read More

?? John Jacobs has unveiled its virtual campaign ‘The Surrealist Edit,’ which mirrors the coming together of cultural breakthroughs, technological innovation, and societal reforms in the age of information. ??Read More

??D2C Jewellery brand De Beers Group , one of the world’s leading and trusted diamond jewelry brands has partnered with prominent South Indian jeweler Sumangali Jewellers. ??Read More

??UK's No.1 organic and vegan skincare brand, Neal's Yard Remedies launches its first exclusive retail store at DLF Promenade, Vasant Kunj, New Delhi. ??Read More

?? Pallavi Utagi ’s SuperBottoms has launched India’s maximum absorbent period underwear, ‘MaxAbsorb? Period Underwear. The new period range has been designed to make menstruators forget about their period woes by ensuring maximum comfort. ??Read More

??Chennai-based lip-care brand The Lip Balm Company , Co-founded by leading dermatologist Dr Renita Rajan and actress Nayanthara launches a new range of eco-friendly, travel-size lip balms. ??Read More

?? Soumyadeep Mukherjee and Gayatri Gogate ’s Spice Story, India’s first and largest D2C chutney brand has announced its partnership with Bengaluru-based Jayanti Herbs & Spice for its offline expansion. ??Read More

??Homegrown multi-brand e-commerce platform, D2C Ecommerce , has acquired Luxura Sciences a leading personal care D2C brand established by serial entrepreneur Mohd Suaid Ahmed . The acquisition will allow Manish Gupta ’s D2C Ecommerce to expand its reach to the personal care and beauty segment, strengthen Luxura Sciences’ product offerings by investing in newer categories and foray into international markets. ??Read More

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