From Gore to Greta: Millennials Seize the Climate Change Torch From BabyBoomers

The growing concern for the care of the environment has its correlate in a greater demand for sustainable products and services by those who are more sensitive to the deterioration of our planet. The priority of young people is to take care of the environment by buying products that are friendly to the planet.

Although several people still do not believe that climate change is a reality that affects every one of the planet's inhabitants. In the world there are people who are taking the problem very seriously and doing actions for the environment.

Among those people there is the generation Millennial, who are now increasingly becoming more and more concerned with buying products that are friendly to the planet. This generation comprises a group of people born between 1984 and 2000.

The Millennials they are a generation that has provoked changes and have become sensitive in social issues, implement sustainability at every moment and look at it when it comes to making purchases.

Each of them has a more detailed focus on matters of responsibility and the self-EcoFriendly?It has become one of the main goals in your business practices.

The New generations were born when issues related to future challenges for our planet were discussed. This concept is supported by a Study of Morgan Stanley Made in 2017 in the United States, Where 86% of Millennials showed something or very interested in investments related to the?Sustainable business.

In that same document it was announced that this?Generation invested in companies with social and environmental objectives twice more often than the total population of individual investors.

Nowadays, companies are developing different strategies to make their products and services more sustainable, as well as the elaboration processes, looking for more investments and thus benefiting their corporate reputation and sales.

Consumers Millennial It's getting bigger, a bigger possibility to buy responsible products.

For its part, Nielsen conducted a survey in 2015 where it was announced that in?60 countries were already ahead to show a new young consumer interested in the environment.?In this, two out of three of the final consumers consulted They were predisposed to pay more to buy products manufactured by socially responsible companies, showing an increase of 47% in four years.

The Millennials Are the generation that currently represents the?30% of the Latin American population. At the sustainability level, they are leading this trend and marking a new and particular consumer and investor profile.

According to the report,?three out of four Millennials Are willing to pay extra for products and services EcoFriendly.?Also, this generation is willing to buy products from companies that are seriously committed to energy saving and environmental care.

The Numbers ratify the trend of this generation and its commitment to sustainability, as well as the corporate social responsibility that companies must adopt to meet the expectations of this group.