Eco Bag Campaign: 7-Eleven Vietnam's Commitment to a Sustainable Future | 7-Eleven Vietnam Spotlight

7-Eleven International is proud to spotlight the work of 7-Eleven Vietnam’s Eco Bag Promotion Campaign.

This program aims to reduce single-use plastic bags, addressing the social issue of plastic waste. By promoting reusable shopping habits, 7-Eleven Vietnam not only emphasizes its commitment to environmental protection, but also empowers customers to make greener choices in their daily lives. The initiative serves as a testament to how businesses can drive change through collaboration with customers.

The Eco Bag Promotion Campaign was launched with two core strategies: Buy & Use and Reuse. 7-Eleven launched the eco shopping bag at all stores to encourage shoppers to change their behavior in using plastic bags which will help to reduce plastic waste.?

The program has been well-received by customers with an 88% redemption rate for the eco bags and 63% of the discount vouchers utilized by customers. These vouchers, available in the 7-Eleven app, offer discounts on qualifying purchases when customers use eco bags. Even though the numbers may not seem large, they represent an important first step in starting the journey toward sustainable practices.

Despite the achievements, the campaign has also highlighted some challenges. Customers are still adapting to the habit of bringing their own bags, especially in the context of convenience shopping where basket sizes are typically smaller. Recognizing this, the 7-Eleven Vietnam team has taken proactive steps, such as increasing the availability of reuse vouchers and intensifying social media promotions to encourage greater participation. Additionally, the team is actively exploring innovative and practical eco bag designs to better meet customers' needs, making it easier for them to incorporate these bags into their daily shopping routines.

Looking ahead, 7-Eleven Vietnam is planning exciting enhancements to the campaign. These updates aim to align closely with the company’s broader sustainability goals while also enhancing customer satisfaction.

Aligned with developing sustainability goals, 7-Eleven Vietnam is dedicated to community responsibility and environmental protection. The Eco Bag Promotion Campaign is a prime example of their commitment to partnering with customers to create a greener future. At 7-Eleven Vietnam, the belief is simple yet powerful: small actions can lead to transformative changes. The Eco Bag Promotion Campaign is more than just a customer discount initiative, it’s about fostering a long-term shift in consumer habits towards a more sustainable lifestyle.

The team invites local customers to join them on this journey of change. While transforming behavior is never easy, the willingness to take the first step and explore new possibilities is the most critical part of driving meaningful change. Together, let’s build a sustainable future!

About 7-Eleven Vietnam: With 7 years of operation in Vietnam, 7-Eleven has consistently delivered a fast, convenient and caring shopping experience to customers. From the first store in Ho Chi Minh City in 2017, 7-Eleven Vietnam has been dedicated to creating new values to meet the demands of modern lifestyles. Through significant investments in infrastructure such as a 3-temperature combined Distribution Center and an Innovation Kitchen, 7-Eleven Vietnam has built a strong foundation for long-term growth. In 2020, the integration of delivery service into the 7-Eleven app has helped customers save time and enjoy an optimized service.

About 7-Eleven International: 7-Eleven International was established in June 2021, and is a joint venture of 7-Eleven, Inc., and Seven-Eleven Japan. With offices in Dallas, Texas; Tokyo, Japan; and Melbourne, Australia, 7-Eleven International operates or master franchises approximately 48,000 stores in 15 countries and regions. Globally, the 7-Eleven trademark is represented in more than 85,000 stores including in the U.S., Canada, Mexico and Japan. The iconic brand will celebrate its 100th anniversary in 2027.