ECI Shows its Cheeky Humour with its 'Laapata Ladies' meme Campaign

Election Commission's Bollywood Meme Campaign Boosts Voter Turnout in Lok Sabha Elections 2024

In an innovative move to encourage voter participation, the Election Commission of India tapped into popular culture by leveraging the trending "Lapataa Ladies" meme. This creative campaign aims to inspire higher voter turnout for the sixth phase of the Lok Sabha elections 2024, set to take place on May 25.

The Election Commission posted a meme on social media platform X, featuring characters from Kiran Rao's hit film "Lapataa Ladies." The shared image reimagines a scene where the lead character, Deepak (played by Sparsh Srivastav), prompts his wife, Phool Kumari (played by Nitanshi Goel), to speak in English. In a clever twist, the dialogue was adapted to encourage voting, with Deepak saying, “Let's go to vote.”

Lok Sabha Elections 2024 Phase 6

Starting in April, the Lok Sabha Elections 2024 are nearing their conclusion. The penultimate phase of voting will occur on Saturday, May 25, covering 58 constituencies across eight states and union territories. Voting hours are from 7 a.m. to 6 p.m.

The regions participating in this phase include:

• Eight seats in Bihar
• Ten seats in Haryana
• One seat in Jammu and Kashmir
• Four seats in Jharkhand
• All seven seats in Delhi
• Six seats in Odisha
• Fourteen seats in Uttar Pradesh
• Eight seats in West Bengal

The elections, conducted in seven phases, began on April 19 and have progressed through April 26, May 7, May 13, and May 20. The sixth phase is on May 25, with the final phase scheduled for June 1.

This innovative approach by the Election Commission reflects a broader trend of using digital and cultural tools to engage citizens in the democratic process. By harnessing the popularity of Bollywood and social media, the Election Commission hopes to make a significant impact on voter turnout in this crucial election period.

Stay tuned for further updates on the Lok Sabha Elections 2024 and remember, every vote counts!

Stay tuned with Dainik Bhaskar as we are live in Pune and will continue to bring you the latest local updates from the city.

Follow our social handles to stay updated with the latest local news in Pune:

Instagram: https://www.instagram.com/dainik_bhaskar_pune?igsh=NDl3aTYycXZwM2Vv&utm_source=qr

Facebook: https://www.facebook.com/dbpune