ECD MUNICH 2023, Thank you Tradebyte!

What an event! The ECD 2023 was full of information, a lot of transparency of the different players and really many visitors.

Thanks to Alexander Otto for the perfect organization and to the whole Tradebyte team for the hospitality!

Some short, for me exciting #insights, besides #profitability the ECD was especially about good #productdata (still top of the game), #analytics and the change in e-commerce in the area of #D2C.

OTTO :

Robert Schlichter OTTO Marketplace is already at ~15 million SKUs from marketplace partners. And still a lot of room to go up. Backfill and customer experience and better data as top priority, which differentiates them in the future.

Among other things, rich content (similar to A+ content) is coming to OTTO marketplace in beta. There were also insights in search: product data is key, if all criteria are maintained content wins and you rank better.

ASOS.com :

Chris Peduto : Again, the approach to why ASOS runs a marketplace model is very similar, it's all about backfill when you sell out yourself. Assortment expansion is also an issue. ASOS actively supports partners in determining which SKUs/assortments really make sense. That being said:

• ASOS requires its partners to use their own images in its own style guide.?
• Sustainable products rank better in search.

Breuninger :

Carla Heitz : Curation is of course the be-all and end-all, not only in the wholesale model but also in the marketplace. The approach is very selective, but in addition to backfill, the assortment is also being expanded. The exciting thing is that in addition to fashion, it's often home and high-priced items where returns and testing would be too complicated. There are currently around 200 brands, but also some retailers in the marketplace.

HUGO BOSS :

Torsten Thor made clear how important controlling is and therefore on the one hand the biggest enemy but also the biggest friend, as they always remind you to look beyond the topline. All in all, Hugo focuses on high consistency of brand image, including price.?

Retail Capital Partners AG :

Finally, there were exciting insights from Retail Capital Partners AG Nicolas Kroeger , who published a whitepaper on marketplace business:

Recommendations to Marketplaces and Players:

• Demand (product) data that is possible!
• Create industry standards for product data
• Not only a few mandatory attributes
• Consistent structure

On the topic of development in D2C, Kroeger sees the following trends:?

• Brands will become merchants
• Retail will still exist but in a much more hybrid way
• Brands will do D2C
• (but) good curated retailers may also have a chance

And as always met a lot of nice people!

Holger Kolbinger , Nicolas Kroeger , Zakaria Zahi , Benjamin Müller , Florian Braun , David W?tzel , Meik Opitz , Marcel Brind?pke , Carsten Feiler , Alexander Otto , Stephan Keck , Valerie Dichtl - The Marketplace Queen , Rico Weinreich , Lisa Benninghoff , Veronika Hoffmann , Michael Weber , Ingrid Lommer , and many more.