ECA News Compass #15: valuable AI use cases for businesses, ChatGPT's memory and retail trends

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Week: 13 - 20 February?

AI

Latest BBC AI Decoded episode with Dr Stephanie Hare : controlling AI, women dating AI boyfriends, future data centres may have built-in nuclear reactors and more.

ChatGPT is getting ‘memory’ to remember who you are and what you like

As its chatbot gets more powerful, OpenAI is also letting it get more personal. But it says users are still in control.

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Act now on AI before it’s too late, says UNESCO’s AI lead

Artificial intelligence has the potential to change the world. By many measures, it already has. But while policymakers and political leaders worry about the impact of generative AI tools such as ChatGPT on their population, and the leaders of the companies behind the tech worry their innovation is about to be trampled by regulation, some are concerned about the deeper issues.

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Why Rip Off Creatives, if Generative AI Can Play Fair? Sony’s head of AI ethics sees a path to centering creators

In recent years, AI ethicists have had a tough job. The engineers developing generative AI tools have been racing ahead, competing with one another to create models of even more breathtaking abilities, leaving both regulators and ethicists to comment on what’s already been done.

One of the people working to shift this paradigm is Alice Xiang , global head of AI ethics at 索尼 . Xiang has worked to create an ethics-first process in AI development within Sony and in the larger AI community. She spoke to IEEE Spectrum about starting with the data and whether Sony, with half its business in content creation, could play a role in building a new kind of generative AI.

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How to weaponize LLMs to auto-hijack websites

Researchers from the University of Illinois Urbana-Champaign have demonstrated that large language models, when combined with tools for automated interaction with systems, can autonomously act as malicious agents, posing risks beyond biassed content generation. Their study, titled "LLM Agents can Autonomously Hack Websites," shows that LLM-powered agents can exploit vulnerabilities in websites without human guidance.?

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Further reading on the topic (not summarised):

Apple Readies AI Tool to Rival Microsoft’s GitHub Copilot ($)

Zuckerberg’s Secret Weapon for AI Is Your Facebook Data ($)

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AI & Business

The most valuable AI use cases for business

The application of AI offers multiple solutions, from automating tasks to predicting trends. From personalised customer service to supply chain optimisation, AI is transforming how businesses operate and offers multiple opportunities to improve outcomes. Through natural language processing, machine learning and other technologies, businesses can deliver more personalised experiences and anticipate needs. In short, AI is changing the way we do things, but it also offers new possibilities for innovation and business growth.

AI & Policy

EU politicians back new rules on AI ahead of landmark vote

European politicians have approved new rules to regulate AI ahead of a historic vote that could result in the world's first legislation on the technology.? The legislation aims to balance innovation with the protection of individual rights and establish Europe as a leader in the field of AI.

Despite some disagreements, most EU countries support the AI law.

Data Privacy

Privacy Hacks Are Becoming Deviously Creative

New smart glasses by Meta and Ray-Ban enable hands-free recording and streaming. These glasses raise numerous privacy concerns and cybersecurity risks. The legacy of smart glasses may be increased paranoia and anxiety, changing social dynamics.

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Retail

How Direct-to-Consumer Retail is Finding New Life with AI

AI is revolutionising direct-to-consumer retailing (DTC). In its early days, the DTC model seemed promising, as it avoided the costs associated with physical shops and targeted consumers online. However, problems arose, such as the rising costs of digital advertising and high competition.

AI has arrived to help the DTC model, allowing it to optimise marketing resources and better understand customer behaviour.

What will retail look like in five years? Top industry executives share their predictions

CNBC asked industry insiders including Fran Horowitz, Michelle Gass, Marc Lore, Jens Grede and Mickey Drexler for their predictions of what retail will be like in five years. They weighed in on the biggest disruptions to the industry, how artificial intelligence will change the customer experience and what will become a retail standard that doesn’t exist today.

Topic of the week: Personalisation

Don't miss our last LinkedIn Live with Jamie Smith?? about Personalisation and Empowerment Tech: https://www.dhirubhai.net/events/personalisedaiisnotpersonal-aco7161342964353445888/theater/

Want more inspo? Recommended reading: https://magic-id.com/hyper-personalization-and-the-role-of-consent/

Thank you for reading!

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