EBU to spearhead future policy and innovation network with EU-funded ‘MediaRoad’ project
The 'MediaRoad' project aspires to reawaken a ‘start-up mentality’ in the media sector, reshaping the way organizations collaborate and deploy new ideas in the market.
Augmented and virtual reality, robot journalism and 5G as well as future research policy priorities for the media sector are just some of the ‘tomorrow’s world’ topics this EU-funded project will touch upon.
The EBU will lead a consortium of nine organizations in which some of Europe’s most prominent broadcasters (BBC, RAI, VRT, Association of European Radios) will work alongside leading media research institutes (IRT, EPFL, IMEC) and independent producers (CEPI TV). The ‘MediaRoad’ project consortium will work closely with the creative sector to help innovative concepts mature for market deployment and formulate common recommendations for future media policies. READ MORE