The EBC Sales Model for the Modern Fitness Consumer
Stage 2 - Interest
This is the Stage where you handle the initial enquiry.
It is crucial that you find out exactly what your Prospect is interested in, so that you can go on later to illustrate to them that this is indeed the perfect place for them to be!
You have appeared as their Guide - you must keep in mind throughout that they are the Hero of the story, you are simply the Guide. You should make them feel that their enquiry is welcome and of value and begin to read their interaction preferences so that you can use appropriate pacing and tone in the Stages that follow.
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