Eating Some Dog Food - 7 Benefits for Your Company!

Let's say you and I decide we are going to launch a business. Let's pretend it is a classic brick and mortar retail biz like a bakery.

It is safe to say that we (and all our team members) will get to try every single one of our donuts, pastries, and breads. We would get the chance to "sit in our customers shoes or stomach" in this case.

But, imagine instead we decide to start a tech company. It becomes a lot more difficult to facilitate the same type of first hand empathy. Things move so quick and next thing you know you have 100+ employees and not a single person has used your own product!

That would never happen in a bakery start up - but it does in technology products all the time! No matter how big or small the company!

I believe that eating your own dog food is the single best things any technology can do!

What is "Dog Food"?

It was pioneered in 1988 by Paul Maritz of Microsoft. They were desperate to get customers to try out a product - so they created an internal server and sent it out to the entire company.

It is well known that many big tech giants of today make this integral to the DNA of their company.

So think about for your company. Are you eating any dog food?

We have always made Dog Food an integral part of the REsquared team DNA - we just took it to a new level. Working directly with a client to Dog Food!

This next evolution allowed our entire team to not only use the product as a client would.

BUT, they were also able to see what impact their efforts made. Where the wins where? Where the challenges were?

Enter the OG Kevin Kush and Matthew Whelan of PMAT !?

Kevin is what the youngins would refer to as an OG (original gangsta). He is one of our earliest clients!?

He has always been a champion of our product and company.? He also has never hesitated in going out of his way to share feedback and make us better!

Him and Matthew took that to a whole another level. They agreed to be the guinea pig of our first ever Prospecting Party!?

Our entire company (aka the REsquad) worked with and on behalf of Kevin and Matthew on the Valley Ranch Centre in TX.

We have a summary case study coming soon.?

The benefits of Dog Fooding:

1?? Using your own product in real world situations is by far the best way to bring the company together on customer experience

2?? Make improvements to best practices?

3?? Drop silos between teams

4?? Create relationships between customer and team members who would never previously get face to face interaction with customers

5?? Create and foster relationships between team members - as we were divided into teams?

6?? A little friendly competition goes a long way

7?? Walk a mile in your customers actual shoes!?

If you are a Resquared customer and you are interested in being the host of out next Prospecting Party Slide in my Messages!!!