The Eat Digest - February 2024
Eat Creative
Cross-culture branding and communications agency based in Tokyo & Hong Kong
In the last couple of weeks we’ve seen the world’s largest annual migration, as tens of millions of people across China and Asia went back home for the Lunar New Year celebrations, as well as one of the largest outpourings of commercialised sentiment in the form of Valentine’s Day. With the earliest glimpses of spring, love and relationships seem to be taking centre stage this month. And that’s certainly reflected in our newsletter.
Read below as we explore how architects and the public are coming together to define the future of buildings, we gorge on a box of delights about new opportunities for chocolatiers in Japan on Valentine’s Day, and dig into the Eat Magazine archive to sample the best combinations that chocolate and wine can offer.
Culture Made Manifest?
In the 2nd volume of our Eat Takeaway series in 2024, our Japan Content Director Tazlu Endo sits down with Yoshihiko Sano , President of Yasui Architects & Engineers, one of Japan’s most renowned firms which is celebrating its 100th birthday this year. Together they explore what makes a design stand the test of time, what unites architects around the world, and what collaboration is looking like in the years ahead.
The Independent Agency Battle in Japan
Our Co-Founder and President Ayako Chujo shares perspectives for Campaign magazine on how independent agencies are challenging the larger network agencies who have dominated the industry in Japan for decades. (Japanese only)
领英推荐
Feeding the Flames on Valentine’s Day
Have you already gone through the chocolates you received on Valentine’s Day? Or perhaps you’re being extra disciplined and stretching the box out as long as possible. Whatever you do, the fact you were given chocolates is testament to how big the holiday is, including in Japan where it makes up 20% of annual chocolate consumption! But there are some fascinating developments emerging both in how people celebrate Valentine’s Day and how they’re consuming their favourite confection. Our Head of Growth Robert Costelloe explores what’s going on.
Chocolate, Wine, All Things Fine
With so much sweetness in the air, it was only logical we break into the Eat Magazine archive, drawing out a superb piece on the emerging artisanal chocolate scene in the US from December 2003 which includes a delicious perspective on wine and chocolate pairings. The real twist though? There’s another beverage that works even better! Enjoy!
Please do not hesitate to share our newsletter with your colleagues, friends, clients and acquaintances and if there is anything you read here that sparks an idea or highlights a challenge you are facing, do get in touch at [email protected]!