The Eat Digest - April 2024

It’s been a busy month at Eat and across Japan with the start of the new financial year and visitors and locals alike descending on cherry blossoms in bloom up and down the country.

Our newsletter therefore focuses on new growth and beginnings. We celebrate the brand refresh of the country’s top government relations firm, hear from the CEO of a pioneer in natural cosmetics, and formally announce the start of our journey to becoming a more environmentally supportive and climate positive firm.

Thank you for being with us on our journey!

A Foundation for the Next Phase of Growth?

With an ambitious growth strategy, The GR Company turned to us to help them clarify their story inside and out and give them an identity and experience that meets their position as the top government relations firm in Japan and soon to be across APAC. Read about their brand refresh here!

FIND OUT MORE

DNA as the Driver of Brand Success

Australia-based cosmetics brand Jurlique was established 40 years ago on a foundation of natural ingredients and a commitment to supporting local communities. Today, those foundations are stronger than ever with the brand present in over 20 countries and a leadership position in the market. Robert Costelloe speaks with Jurlique CEO Loic RETHORE about what it means to be a “pioneer of holistic and conscious beauty” in our latest Eat Takeaway.

READ INTERVIEW

We are now Clean Creatives!

On April 22nd, Earth Day, we were thrilled to formally announce our signing of the Clean Creatives pledge – a commitment by our agency to never work with fossil fuel companies, trade associations or front groups. This is a small step as we accelerate our own journey to become a more environmentally supportive and climate positive firm. Stay tuned for more!

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Art or food?

The start of the month was April Fools and in honour of the day, we shared this perfection of polymerisation from February 2001’s issue of Eat Magazine, exploring the weird and wonderful world of replica food. Read on for a deep dive into one of the largest players in global food manufacturing and let us know how you do on our quiz at the end…

READ ARTICLE

Please do not hesitate to share our newsletter with your colleagues, friends, clients and acquaintances and if there is anything you read here that sparks an idea or highlights a challenge you are facing, do get in touch at [email protected]!