Eat Cake for Breakfast!
Similar arguments can be made as to why we should eat cake for breakfast and many are in support of waiting on EMV instead of doing EMV now.
- All my friends are doing it - Large numbers of own brand and braded retailers have reporting that they are investing in EMV upgrades now.
- We don't know what will happen later in the day - The "I'll wait" argument usually relies on one of two things, there will be new technology by 2020 or VISA will push back the dates. Neither of which are very compelling.
- There might not be enough for everybody - This holds true for both cake and dispensers. With pump upgrades, there are a limited supply of technicians, manufacturing capacity, and a growing demand. Shortages and scarcity create inflation.
- This is boring and no fun - The costs that can be avoided by upgrading to EMV pumps challenges the idea that investing in technology that has no clear ROI is no fun.
In both cases, we know what’s good for us when we stop and think through the pros and cons.
To learn more, click here to read Patriot Capital’s October Newsletter.