EasyPack? – It’s a Game Changer!

Lotteries and players love oversized tickets. But did you know that lotteries can lose up to 50% of their retail penetration because popular oversized tickets don’t fit into traditional dispensers?

It’s a problem that helped Pollard Banknote develop a new proprietary product, EasyPack?. It’s a groundbreaking innovation that allows oversized tickets to get 100% penetration in retail stores through traditional dispensers and ITVMs. EasyPack? features a unique, oversized ticket format that maximizes gameplay through seamless integration with standard dispensers and Instant Ticket Vending Machines (ITVMs). The 8 x 8-inch ticket folds like a greeting card, allowing it to be delivered via 4 x 8-inch fan-folded books. With approximately 13,066 ITVMs and 59,403 self-service terminals in the U.S., EasyPack? opens—literally and figuratively—a whole new distribution channel for oversized instant tickets.

EasyPack? is the ideal solution for lotteries that want to elevate new launches or introduce higher price points without having to navigate disruptive adjustments to retail dispensers to account for the larger format. The early numbers on EasyPack? are very encouraging indeed.

Lottery Debut

The North Carolina Education Lottery set the stage for the industry debut of EasyPack? with its 2023 holiday game, The Perfect Gift. The ticket quickly became a sensation.

The festive design of The Perfect Gift received an additional boost with the use of Pollard Banknote’s eye-catching Scratch FXtra? print feature. Featuring impressive holographic patterns—a Pollard Banknote print innovation that has generated more than $40 billion in global retail sales—the design ensured The Perfect Gift tickets were visually striking and unmissable at retail.

The Perfect Gift opens to offer five exciting games, with a top prize of $250,000. It also features an opportunity to play a second chance game through the Lottery’s Lucke-Rewards program, which is powered by Pollard Banknote’s playON? player loyalty platform. Over the first 10 weeks of sales, The Perfect Gift emerged as the Lottery’s top-selling $20 holiday game, surpassing the previous bestseller by an impressive 41%.

With More Play Space Comes Greater Value

Historically, oversized tickets have served as trigger points for lotteries looking to enhance value. However, to justify higher ticket prices, lotteries need to offer higher top prizes, payouts and more games to play. That necessitates the use of bigger tickets.

The oversized ticket strategy seems to be catching on at lotteries all over North America.

In the past five years, the demand for oversized tickets has grown and they now account for 10% of total instant game sales Pollard Banknote has produced for the North American market. And with its ability to mesh with traditional dispensers and ITVMs, EasyPack? is poised to become the next great thing in oversized tickets and enhanced game value.

The Industry’s Ready for EasyPack?

One lottery, through a series of focus testing, found that 87% of scratch ticket players would purchase an EasyPack? game if it was available in their jurisdiction. The top three reasons cited by focus group participants included the expanded layout, the number of chances to win, and the variety of games offered.

With feedback like that, it’s easy to see why EasyPack? is truly the next big thing in lottery innovation. The increased game space enhances the excitement for players, and the foldable design makes it simple and efficient for retailers.

EasyPack? will revolutionize the lottery gaming experience, meeting the expectations of both players and industry stakeholders and offering more value-add opportunities than ever before.