Easy Ways To Make Your Business More Accessible
Lindsay Sims McKee
Business Professor | AI, Content & Social Media Marketing Expert | Ohio's Growth with Google Coach | Program Director
Easy Ways To Make Your Business More Accessible
As an entrepreneur, you want your company to grow in terms of clients and earnings. Perhaps you've advertised it and taken all essential steps, but you're still not meeting your sales targets. Inaccessibility on your company's website, physical presence, and emails could be one of the reasons behind this. The majority of people believe that accessibility solely applies to disabled individuals, yet this is not the case. Continue reading to learn about three distinct strategies to make your company more accessible.
Accessibility of Your Company's Physical Location
Potential customers will not visit your store if it has physical barriers that prevent them from accessing it. Improved accessibility will build a more inclusive community, in addition to extending your consumer base and increasing earnings.
This means that it is easily accessible to persons with hearing, vision, mobility, or any other type of handicap. The following are some ideas for making your company's physical location more accessible:
Install automatic doors in your store first. These will make it easier for parents with strollers and clients with various mobility devices to enter. Make sure the doors are broad enough. This would allow those in wheelchairs or parents with large strollers easier access into your business.
Making sure that the floor space of your establishment is clear of obstacles will encourage consumers to navigate it comfortably and enjoy themselves, regardless of their physical ability. It will also eliminate the risk of falling or being injured.
People with mobility challenges may avoid your store if they must use stairs or climb a steep hill to get there. Installing a ramp or a platform lift can provide them easier access to your business.
Using signs and pointers inside or outside of your location is another technique to make your business more accessible. Outdoor signs make it easier to locate and enter your store. Signs inside help customers navigate at ease. To accommodate deaf or low-vision consumers, this signage should be easy to read.
Business cards, menus, and any other print material utilized in the establishment should all incorporate Braille. Customers who are blind will benefit greatly from this. Furthermore, incorporating photographs on business flyers would make it easier for deaf-mute consumers to express their preferences for products and services.
Make your Website Accessible
Some business owners make various modifications to their physical spaces, but ignore the website. Remember that if your website is more acceptable and approachable for all potential clients, it will attract more visitors. The following changes are highly suggested:
? Use clear titles and headers
? Writing manageable content and laying it out in an easy-to-understand way
? Make the video and audio content more manageable
? Using a font size that is easy to read
? Choosing colors carefully or having options for the visitors to adjust colors
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? Ensuring that clickable things are big enough and not too close to other clickable elements
? Using clear images with good contrast
? Adding alt tags to those images
Improve the Accessibility of Your Emails
Business owners should be aware that individuals read emails on different devices and in different ways. Emails that are inclusive will ensure that more individuals receive the information.
Making sure your email's subject line is appropriate to the content provides readers a better idea of what they're getting. It also aids them in deciding whether or not they want to devote time to reading it.
Screen readers benefit from headings, especially in long emails. They let consumers effortlessly traverse the email and skip to the sections that are of interest to them.
All users, including those with visual impairments, will benefit from the usage of accessible colors with enough contrast.
An accessible email is simple to read and allows the recipient to quickly grasp the message. As a result, write it in plain English using lists. Long phrases, abbreviations, and corporate jargon should also be avoided.
In conclusion, the accessible design of your business will decide its profitability and the number of clients who visit. Any modification you make to your company's physical location, email, or website, big or small, can help you greatly.
At 6pm EST tonight [Tuesday, May 17, 2022] I have a workshop where we're going to learn easy ways to make your business more accessible.
It's a free workshop and I'd love to see you there. This workshop is brought to you by the Grow with Google Digital Coach program and you can register for it right here: https://prm.rslts.co/7d1c
Or click here to join us now: https://prm.rslts.co/86XU
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