An easy and simple way to add more value to your clients than any of your competitors do!
Every day, record some form of content for your clients (even if it's just a 5-10min video).
Save that content somewhere (even if it's just uploaded to YouTube as an unlisted video)
If you do that every day for a year... You're going to have over 300 value adds for your clients!
And it can be really simple stuff...
e.g. Hang back after training every day this week and take a 5min video of you explaining your favourite core strength workout...
At the end of the week... You've now got a
"7 Day Core Strengthening Program"... which you can sell online for a few dollars... or give to your clients for free as a free bonus for being one of your clients!
Next week... Hang back after training every day next week and take a 5min of you explaining the common mistakes ppl make when squatting and how to fix them...
At the end of next week.. You've now got a
"How to get the most bang for your buck when doing squats" mini series... which you can sell online for a few dollars or give to your clients for free as a bonus!
It's endless the amount of lil tips you can come up with!
And if you do this consistently - you're going to beat your competition every time!
Because you're giving so much more value!
You can either charge more... because you're giving more value... or blow your competition out of the water because you're giving so much more value at the same price!
And here's the thing...
Not everyone is going to value ALL of that stuff... Some ppl literally just want somewhere to train...
But you never know when it's going to come in handy and may be enough to get that one person over the line!
And the more of these "Value Adds" you have to give away... The more chance you have of closing the sale!
E.g. let's say you're speaking to 3 tough prospects..
1 of them needs some sort of nutrition advice to get them over the line
1 of them needs some sort of home workouts to get them over the line
1 of them needs some sort of 'how to' guidelines to get them over the line
If you offer all 3 of those things... You'll be able to close all 3 sales!
If you only offer 1... you'll only be able to close 1!
So my question to you...
What piece of content are you going to record today?
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Personal Trainer. Tailor-made fitness and nutrition coaching for your busy, complicated life.
5 å¹´Good article Jono. I like the little mini-series tips. I do a lot of content but this is a better idea. Thanks for sharing.