An easy puzzle to solve

When you think of Jigsaw puzzles, what’s the first thing that pops into your head?

For me, it’s sitting on the lounge floor as a kid, a massive jumble of puzzle pieces in front of me with the goal of building an image of a meadow. Not the most inspiring task for an eight year-old…

However, last year, with the onset of a global pandemic in full swing and lockdowns in full force, an unlikely upside was emerging for the makers of jigsaws.

Google Trends shows a very striking and understandable search trend for both Australia and the United Kingdom.

One particular company in the UK, Wentworth puzzles capitalised on this not only by the luck of making jigsaw puzzles but also because they had implemented a Customer Data Platform, namely UniFida. So much so, they won an award! ('Best Technology Partnership 2021' award from the Direct Commerce Association).

From marketing attribution to real time customer performance insights, they had a holistic view of everything that was happening and could take the appropriate action straight away.

Read the full case study here.