Easy does it.

Tonight we decide on our next President in this country and we are all watching to see what direction the nation takes.

Clients have been clutching their purse strings for some time now and its had an impact on big ticket purchases. That includes making plans to have events. Our bread and butter.

There is no way to know what the outcome is going to be for the nation, but one thing is certain: After the dust settles, there will be a renewed push to get events planned, staffed and scheduled. Late 2024 and 2025 should see a notable uptick in live events.

I want to send a nod of comfort to my fellow event professionals and the companies that have been in suspense. While election years traditionally create a sense of anxiety its still all too familiar to those that had their businesses shuttered by the pandemic. This isn' that.

So I'm here to say "Easy does it". Take a breath before the plunge, and take heart that its a speed bump not a blockade.

We will get back into the events groove and we are more prepared than ever to do so.

Keep your heads up and your inboxes open my vendor families and friends, its almost showtime!