This is easy to do.

Out of the many hours of television we watched last week, how much of it do we remember? Not much. And how many of those hours were useful for our business? Probably none.

But we rationalize watching this television as unwinding from a job we hate. Good excuse.

However, what if we used some of those hours to learn something new? Something that could help our fun part-time business become our fun full-time business? Then we wouldn’t have to unwind. Why go through life with a job we don’t like?

Does this apply to everyone? No. But if it applies to us, could we sacrifice a few of those television hours per week? If we do, what should we learn?

My goal is to learn a minimum of one new thing every day. That means that today I am at least slightly better than yesterday. It doesn’t have to be huge. But think of what that looks like compounded throughout the year. Pretty impressive.

Let’s start right now with something simple. Ready?

"The purpose of business is to solve other people’s problems."

That means if someone has a problem, and our products or opportunity can help fix it, they are highly motivated to take action. We should look for people with problems.

Here are some examples of problems people have:

• Their job doesn’t pay enough.
• They worry about retirement.
• Growing old makes us more vulnerable to getting ill.
• Their expenses go every day.
• Their ?business or job is not a job for life.
• Taking a vacation is too expensive
• They hate bits about their current job.
• They want to have enough money in retirement
• They want an extra income so they can invest in the stock market.
• And the list can go on and on.

People with problems will take action faster. That makes our job easy. Let’s look for people with big problems, and we will grow our business even faster.

"So what do you want to be when you grow up????"

Ouch. A terrible question when you think about how it programs kids to only think about what kinds of jobs they might want to have.

A friend shared with me:

"My relatives always asked me what kind of business I wanted to own when I grew up."

Her relatives never thought about jobs. They always thought about owning a business.

So instead of asking children what they want to be when they grow up (as in what kind of job), maybe we can pre-program them for success by asking:

"What kind of business do you plan to own when you grow up?"

An easy brain rule you can use.

Our prospects understand better when they can compare our new idea with something they know. Use a story or analogy to introduce anything new. Here are some word phrases to use:

• For example, …
• Which means …

• This is like …

Humour

I was staying in a hotel last night.?

Before I went to bed, I phoned down to reception.

"Hi, this is room 317. Can I have a wake-up call, please?"

The receptionist replied, "Yes. You're fat, in your 40's and given you're staying in such a cheap hotel probably haven't achieved much in your life."

The inventor of predictive text has died. His funfair will be hello on Sundial.