The Easiest Way to Find New Business on LinkedIn- Reach Out

Want a quick and easy hack that will secure you tons of new business this year, if you apply it consistently? LinkedIn had removed this feature, then, probably due to all the hue and cry, they added it back in. It’s the “Who’s Viewed Your Profile” feature, and it’s my go-to method of getting new business for my consulting business.

Think about it for a moment. Who would potentially be more interested in you and what you do than someone who searched for you on LinkedIn and took a look at your profile? That right there is a ready-made source of potential prospects!

I’m not going to tell you how to get to the web page that tells you who’s viewed your profile. You can figure that out for yourself. Besides, LinkedIn moves things around. Just Google it, if you don’t see it right away. (Hint: go to your profile!) I do want to tell you a couple of things you should be doing with this, though.

First off, you need to monitor the number of profile views you get. In general, and over time, you want your profile views per unit time to grow. If you’re doing content marketing or having someone like me do it for you, you should be getting more profile views. Profile views are one of the main metrics I use to determine if my content marketing strategy is working or not.

Second, you want to actually reach out to people who’ve viewed your profile. Even with a free account, you’ll see a few of these people. People do business with people they like. If you upgrade to one of LinkedIn’s premium accounts, you’ll get many more features unlocked, plus many other useful analytics.

Exactly how do you reach out to these folks? Pretty simple, actually. Just message them and thank them for viewing your profile. Ask them if there’s anything you can do to help them.

If the person is a first-tier connection, you can message them from time to time and ask how you can assist them or what they’re working on. If they’re a second-tier connection or indirect connection, you’ll have to send them a connect request first, and then stay in touch with them and their industry. You will learn a lot from their experiences as well.

You’ll be surprised how many amazing friendships you’ll develop on LinkedIn. It’s a great business platform dedicated to “making new connections and driving new sales for your company. Take it seriously, if you want to bring new business to your bottom line. Onward and Upwards! To your business success!

Bob Armstrong- CEO-TopGun Marketing