The Easiest Thing You Can Do to Promote Sales
What is the easiest thing you can do to promote sales through the tasting room or over the phone? It is so easy that you are already doing it and if you are not, you should be.
This miracle of nature that promotes and increases sales is simple: it is greeting your customers with a smile. You may be saying: “Well I know that..” – but the question is are you doing it?
There is an old song by Frank Sinatra called “When You’re Smiling.” The first two lines of the song are:
“When you’re smilin’, when you’re smilin’
The whole world smiles with you.”
There is a lot to be said for this.
When customers walk into your tasting room, most of them prefer to see someone greeting them with a smile. It makes them feel comfortable and welcome.
Practice your smile in the mirror. After all, you want your smile to look genuine. There is nothing that turns possible customers off faster than a fake smile. If you are not happy to see customers, the tasting room is probably not the place for you.
According to an article I found on the internet from “Very Well Mind,” smiling can do a lot of things for your health and your mood, such as:
SMILING:
- Helps you live longer.
- Relieves stress.
- Elevates mood.
- Is contagious.
- Boosts your immune system.
- May lower blood pressure.
- Reduces pain.
- Makes you attractive.
- Suggests success.
- Helps you stay positive.
And lastly, one that was not on the list, but I feel is the most important…
- Smiling helps you sell more.
So, if you want to increase your sales, try smiling at your customers. Combine smiling with showing interest in your customers and focusing on your customers and see your sales go up.
Even better, it doesn’t cost anything. So, smile!