Is it easier to sell to young online? Maybe not
Qaiser Rashid Sajid
ex Reckitt Global Brand Director, Consumer Health & Care specialist, Entrepreneur, Digital & eCommerce, PropertyTech
Our #TG is #Millennial & #Gen_Z. They already buy more online so we're good.
Well Not exactly
#Consumer_journey of Millennials and Gen-Z is more #complex than their #older_counterparts
1. Millennials & Gen-Z are used to having a lot of #choices, making their online journey more complex than older customers. According to a study by #Accenture, millennials have an average of 10.7 brands in their consideration set, compared to 6.4 for Gen X and 4.9 for Baby Boomers. (Source: https://www.accenture.com/us-en/insights/marketing/consumer-goods-retail/millennial-shopping-trends)
2. More likely to #research their purchases and #review their options before making a purchase, leading to a longer and more complex online journey with 57% taking more than a week to decide on a purchase. (Source: https://www.allbusiness.com/millennials-spending-habits-11956178-1.html)
3. More likely to use #mobile devices for their online shopping, adding another layer of complexity to the online journey. Studies have found that millennials are more than twice as likely as older shoppers to use their mobile phones for online shopping. (Source: https://www.emarketer.com/content/millennials-are-twice-as-likely-to-use-mobile-for-online-shopping)
5.More likely to #engage with brands, esp on #Social Media increasing complexity (Source: https://www.forbes.com/sites/forbesagencycouncil/2018/04/18/why-social-media-is-key-to-understanding-the-modern-consumer-journey/?sh=5aacf5a5d5c5)
6. More likely to use #comparison websites when shopping online, making their online journey more complex. Studies have found that millennials are more likely to use comparison websites when shopping online than any other age group. (Source: https://www.emarketer.com/content/millennial-shoppers-turn-to-comparison-shopping-websites)
7.? More likely to value #convenience and #personalization, increasing complexity (Source: https://www.forbes.com/sites/forbesagencycouncil/2018/04/18/why-social-media-is-key-to-understanding-the-modern-consumer-journey/?sh=5aacf5a5d5c5)
Do you see any semblance?
Marketing Director | Commercial Strategist I Leverages Creativity & Analytics To Grow Brands I ex Reckitt
2 年Great seven points Qaiser Rashid Sajid. They are also more likely to expect brands believe in a cause and own a societal challenge as a fight.