#EarthDay?? Will #Media ever be green ???

In Greek mythology, Gaia is the personification of the Earth and of the Greek primordial deities. It's the mother of all creation and it's our human duty to respect it at all times. Far from being a fictional character, it is the environment where we all live in and I could not be even more grateful to it coming from an earth sign myself. The zodiacal sign of #Taurus. We are the most grounded people on the planet and I just read it online, the ones who always keep it 100 real. So it's no wonder on #earthday2023 that I am curious about what happens in media: are we green?

Oh well, I was pleased to hear that #nabshow2023 presented its new awards program launching this year to recognize individuals, companies and products for outstanding innovations in media technology that promote conservation and reusability of natural resources and foster economic and social development, with a panel discussion on: Why Sustainability in media matters.

This year’s winners with their messages that resonated the most with me are:

??The Sustainability Champion (an Individual)??

"Sustainability and reducing emissions are essential for our Planet's future"

Chris Braehler , Vice President of Product, SDVI for a small organization:

"The choices you make today have a huge impact on what the future looks like"

Lawrence O'Connor , Founder and CEO, Other World Computing for a medium organization:

??The Sustainability in Leadership (an Organization)??

Mrs. Greenfilm for a small organization:

"Ms Greenfilm is a company funded by 5 women, from sustainability and film industry, we are professionals, activists and moms"

Paloma Andrés Urrutia - Co-founder of Mrs Greenfilm

Amino for a medium organization:

"We're committed to reducing the impact on the environment through the 3 Rs: Reduce, Reuse, Recycle"

Donald McGarva - CEO Amino

Monks for a large organization??:

"One of my favourite projects I've ever worked on was an underwater VR broadcast from a shark century in the Bahamas, we got the chance to document wildlife in a really amazing way"

Lewis Smithingham - SVP of Innovation and Creative Solutions

Greening of Streaming for a non-profit organization.

??The Sustainability in Product or Service Award???

SmartFM , WorldCast Systems?for a small organization:

"Broadcasters can save up to 40% on the power consumption and also reduce Co2 emissions, without any impact on the listeners experience"

Christophe Poulain - Co-President of WorldCast Group

• X?Platform,?Appear?for a medium organization.?

"Our customers rightly demand products that have as little environmental impact as possible, and partners that reflect their concerns around a more sustainable energy future"

Thomas Bostr?m J?rgensen - CEO, Appear

• CableOS Broadband Platform,?Harmonic?for a large organization.

"Access to high-speed broadband services drive growth for the media industry, Harmonic reduces power by up to 70%"

Asaf Matatyaou - Senior Vice President, Product, Broadband business

Congratulations to all winners who made it to the top in their specific categories!

In addition, NAB Show recognized the following companies with Honorable Mentions:

Barco , Broadpeak , EVS Broadcast Equipment , IBM , Immersion Room , Varnish Software .

We need more of this! ...

So what is your #media organisation doing for a more sustainable future?

#sustainability #media #marketing #communications

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