Earth Day: Collaboration, Data, Action.

In case you missed it, this year’s Earth Day theme Invest In Our Planet lives & dies with the strength of collaboration—government, industry, community. Collaboration is the soul & centre of our fight against air pollution and the climate crisis links are clear.

?? Wondering about the origins of the world’s largest environmental movement??

??Check out this article by our new colleagues at AccuWeather?

Air pollution is insidious, global, and deadly personal—inextricably linked to our changing world, Binyamin Appelbaum of the New York Times thinks it’s the key to unlocking the climate crisis response we need. He lays it out in a recent opinion piece.

How we talk about climate change matters. Air pollution is a personal, measurable, & impactful way to activate communities. The Institute for Advanced Sustainability Studies (IASS) shows how air quality is inextricably linked to the climate crisis in this article.?

There's no doubt that protecting our planet, our health, and the health of those around us is critical. Climate action failure is the number one long-term threat to the planet, according to the World Economic Forum and we think climate data is the start of a solution—measure it, solve it.

???? Better data = better decisions.

?? Check out this amazing work from the National Center for Atmospheric Research (NCAR) on predicting wildfire season starts.?

If you’re figuring out how to tackle this crisis head-on, let’s chat! We’re charging into our new role as AccuWeather’s centre for machine learning and environmental data—keeping focus on air pollution, building expertise in extreme weather, and pushing our collaborative data-driven approach to fighting climate change farther than ever.