Earth Day 2022: Investing in our Planet

Earth Day was first recognised in 1970: a time when climate scientists were becoming increasingly aware and concerned by the impacts of greenhouse gases on global temperatures. The day was created by a US junior senator to provide a voice to the emerging consciousness of environmental issues. The foundational Earth Day inspired 20 million Americans – 10% of the population at the time – to take to streets, parks and auditoriums to demonstrate against the past 150 years of unchecked industrial development, and the impact this was having on the planet.

Since its inaugural protest, Earth Day has spread across the globe with over 190 countries now engaged in the cause. Every year, some 1 billion individuals mobilise for action, taking part in a range of activities from protests to film screenings.

For Earth Day 2021, we were proud to support our long-term charity partner Whale and Dolphin Conservation’s ‘Green and Blue Gala’ to celebrate the role of whales in responding to the climate challenge. Speakers including chef and author Melissa Hemsley told attendees that we “will get there on our sustainability mission if we do it together”.

Over the past 12 months, we have continued to work closely with Whale and Dolphin Conservation to raise awareness of the impacts of plastic pollution and the critical part whales play as our allies in the fight against climate change. From the publication of the ‘Message in a bottle: The shocking impact of plastic pollution on whales and dolphins and how we can reverse it’ report, to the launch of the Climate Giant Project.

This year, the theme for Earth Day is ‘Invest in our Planet’, calling for immediate action for a greener future, and for businesses, governments and citizens to work together in partnership for the planet. At BRITA, our core mission is to provide our customers with a range of climate friendly solutions to prevent the need for single-use plastic. By investing in reusable bottles and water jugs, consumers are helping to save the planet by preventing the leaking of plastic into our environments and oceans. We remain committed to continue to do our bit to invest in our planet and help our customers and charity partners to do the same.