Earth Day 2022

Every year, the occasions of Earth Month and Earth Day allow us to re-evaluate where we stand – as individuals, communities, and as a society – in terms of taking action to slow the progression of climate change.? We’re preserving mankind’s ability to live here, thrive, and enjoy the wonders of nature.?

I founded Ibotta in Colorado because I wanted my children to grow up immersed in nature.? We’re lucky to have mountains, lakes, rivers, streams, and parks within easy access year-round.? Preserving these wonders for the next generation is a top priority for us all.?

Ibotta supports Feeding America, and its efforts to reduce food waste and divert nutritious foods to people in need.? In the past, we’ve also organized initiatives to plant millions of trees. We’re enabling remote working to reduce carbon emissions caused by commuting, and to give our employees more time in their day to enjoy life outside of work.? While most of our daily activities are in the digital arena, our efforts to reduce paperwork and increase sales dramatically affect the efficiency of our retail and advertising partners; it’s our way to fully support their ecological commitments and green goals.? In the years ahead, we’ll keep looking for new ways to make a difference.?

I started Ibotta with the goal of replacing the century-old paper coupon industry.? Paper coupons are wasteful, costing millions of trees per year, to say nothing of the fossil fuel needed to deliver coupons by US mail or FSIs.? If that wasn’t bad enough, the strategy no longer works – more than 99.5% of the paper coupons printed end up in landfills.?

Ibotta’s goal, in partnership with brands and retailers, is to eliminate the production of paper coupons altogether.? We envision a day in the near future when people who want to use paper coupons can request them, and everyone else is automatically opted-out.? Imagine how much less junk mail you will receive and how much less paper will go straight from the mailbox into the trash.? That one move alone can dramatically lower the burdens on our landfills and forests while respecting people’s preferences.

Beyond couponing, almost every decision you make has an impact on the environment.? No step forward is too small, no goal is too ambitious, and no idea is too big to explore.? Join us in finding small ways to make a difference in your industry!