Earned Content and Bylined Articles - Storytelling with a Purpose

Earned content is one aspect of content marketing that is often overlooked. Perhaps because it is less understood,?more challenging, and is frequently associated with?PR.

I see it as an extension of a comprehensive thought leadership content strategy that positions the company?as a thought leader and highlights key?customer successes.

I invite you to read this month's blog to learn what I mean and explore how?to optimize your content and thought leadership strategy by incorporating earned content.

HSC By The Numbers

ABOUT HSC

Healthcare Service Consultants (HSC) has been accelerating the growth of healthcare companies since 2012. The 32 companies we worked with have benefitted from our unique combination of healthcare industry, product marketing, and leadership experience.We strive to enable all our clients to realize:

• Deeper Customer Understanding
• Increased Market Awareness
• Greater Sales Channel Productivity
• Stronger Corporate Identity

As the only healthcare product marketing firm led by an individual with over 25 years of healthcare industry experience, we hit the ground running and save you time. Our clients find this makes a big difference in the value of our contributions.

Sales Enablement: Equipping Teams for Success

Sales enablement is essential for commercial success in healthcare IT. It bridges?the gap between marketing and sales by?equipping sales?with the tools, training, and resources necessary to address the unique challenges of getting through to healthcare buyers. This blog explores why it matters and how to get it right. We cover:

• Unspoken Sales Challenges
• Sales Enablement: More Than Cut Sheets
• The Role of Product Marketing
• Training, the Secret Sauce
• A Strategic Approach to Sales Enablement