In early 2007, Barack Obama was a one-term senator with a funny-sounding name & less than 10% brand recognition.

Eighteen months later, Obama went on to raise more

money than any other presidential candidate in U.S.

history, ultimately landing him the title of 44th President

of the United States of America.

How did he achieve this? In part, because of a brilliantly

executed marketing campaign that leveraged social

technology and grassroots support in ways his competitors

hadn’t even considered. He dominated not

only YouTube with over 20 million views, but also

claimed the most popular fan page on Facebook (with

2.5 million fans vs. McCain’s 625,000 at the time),

broke down barriers with his social media-friendly

campaign website that bestowed genuine, in-action

photos, videos, and issue-oriented calls-to-action upon

its visitors daily -- and ultimately, rode that online

popularity all the way to the White House, becoming

not only the first U.S. President to have a presence

on social media, but also the first one to fully grasp

and connect with his constituents across ALL of the

channels that matter to them now.

STEAL THIS

If the freakin’ president of the USA can master this

social media stuff, so can you.

JUST DO IT!