E-Mail Marketing.
Vivek Kumar Singh
![Vivek Kumar Singh]()
Vivek Kumar Singh
Co-Founder & CMO | IIM- V '2024' | Mycelium | Biomaterial | Fungus Leather | Media & Ads Manager | Digital Marketing | Digital Mapping | Hindustan Coca Cola Beverages | Ex-HR Trainee at National Insurance |
Typing in Google about E- Mail Marketing we come across a typical Definition where it states about sending a Commercial message to a group of people. From my point of view I find it Opportunity. The magic to turn a person into a Potential Customer or a Buyer to my Product.
The Magic that we can do with E-Mail Marketing can be like
- Delivering Personalized Content.
- Engaging people with attractive Subject line.
AVOID using terms like
- FREE
- Special Offer
- Percent off
Keep things in mind
The Body Content should have short Paragraphs like 3-4 sentences. Keeping the subject matter in focus. Keep the Idea simple and easily understandable by the people, helps attracting more people and creates an urge for them.
There are certain Tools which helps run a successful Business campaign. The Analytics Data that we get through E-Mail Marketing are
- Open Rate (the people who have opened our E-Mail)
- Click through Rate (the people who have clicked on the Link)
- Conversion Rate (the number of people who have Registered)
Heading toward Digital Scenario where earlier Platforms were to connect, is now a field of Opportunity to Grow and Expand .