E Mail Marketing Tips
Glyn Lewis Web Design -Plant And Tractor Trader Advertising-
Web Design - Plant And Tractor Trader Equipment Dealer Advertising - Advertising And Design
I read a report that clients are 5X more likely to open and read a message than an email. Email marketing should still form a large part of your digital marketing. In my own business, it was my number one source of new business.
When I uttered this phrase email marketing to my customers, many would say things like "I don't read emails" "They don't work in our market."
Anything I recommend to customers is based on web analytics. My experience across thousands of clients is that email marketing is a very effective way to get traffic to your website and, more importantly, generate enquiries.
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When setting up a website, it should be one of the main things that you get your developer to do. Make sure that there is a subscription to our email list prominent on every page of your website. Every email subscriber you get adds value to your business people think money is still the main currency. I'm afraid I have to disagree that information is the number one thing that will add value to any business.
It's also important to collect customers mobile numbers. I was sending automated text messages a decade ago- this still isn't a mainstream product. I think it will form a large part of what every business does to market itself in the coming years.
You will need to sign up for a third party company to send your email flyers. The best two in the market are Mailchimp and Constant Contact. You can tie these systems in with your website. This is good because they ensure that all the legal side is covered and don't fall foul of any spam laws.
Now that you are all set up and ready to send, a client will often want to send email campaigns that are content heavy. When you send email flyers, less is more. Customers will open most of the emails on mobile devices. A picture, some brief content and a call to action will suffice.
You should always split test email campaigns and find the best format that works for your business. You can check on your web analytics after sending and make sure you have added conversion tracking.
I had many clients in the truck, machinery and agricultural industries. I ran email marketing campaigns for the clients, for it was always in the top three for generating leads and website traffic.