E-Mail Is Everywhere, Still!
Knowing the best way to get to your consumer's via e-mail, one of the highest converting ad mediums
Emailing these days is often reminiscent of spam mail and unread messages by the hundreds. You wouldn't think there would be a large population actually converting on some of these mass email ad campaigns, but you'd be wrong. Email marketing is as strong as ever, and modern platforms have made getting real and focused messages out there to your consumers a sitch. There is much software that can help start and manage an email campaign, but MailChimp and Constant Contact are two great ones.
Email Marketing Softwares: Efficient and Effective
MailChimp is a marketing platform that allows you to develop email campaigns in a variety of ways. Whether it's through specific promotions, discounts, or specific messages for your most loyal of customers, MailChimp generates a foundation for your email campaigns that can help increase your ROI to great lengths. HTML and CSS are automatically embedded in MailChimp, but advance control options do allow for further editing at your leisure. Setup templates based on events, seasons, holidays, and more to build an ad that is built to work. You can test your campaigns as well before sending them out, seeing how they format on different devices and see how it streamlines overall to answer a query or satisfy a need.
Constant Contact also allows for great email campaign development. Account set up is free and doable within minutes. You have the ability to organize RSVPs for your campaigns to gauge traffic and response rate. There are additionally multiple templates to set up your ads. Constant Contact does differ in that it does not offer 24/7 support but does have a community portal that allowed you to differ from others when support is unavailable. Both have their perks in creating precise campaigns for large groups, thus maintaining organic interaction while exercising efficiency. Check out this article for an up-to-date and in-depth look at which one can be best for your business.
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Marketing Automation
Email service providers may have the ability to monitor and track your traffic beyond the initial click-and-go interactions. This is where software calculates and goes deeper into the analytical and conversion-oriented side of the campaigns "behind the keyboard" and drives your advertisements more proficiently. Marketing Automation can help track your leads and analyze different conversion goals that you might have within a specific campaign. Being able to acknowledge and advertise to different consumers who may be at different points of your conversion funnel is important. This allows for deeper customization, and more opportunities to capitalize on.
There is much software in addition to MailChimp and Constant Contact. Pardot, a B2B software company via Salesforce, is another great example of software that lets you track the effectiveness of every step of your email campaign. Another is Marketo, a national leader in marketing automation. As luxurious as it may seem to have so many platforms that organize these interactions for you, it is not solely in the hands of your automation software to provide the best experience for your email campaign recipients. Continue to revisit the goals of your campaign paired with more in-depth analytics to tailor to your users even more.
Email will Prevail
Marketing Automation seems like it's bound to knock email marketing out the window, but that's not entirely the case. Knowledge of marketing automation only augments the ability to set up and manage campaigns overall. Though it changes the field, it still is focused on the customer, just deeper. Furthering your ability to know more about your consumer is the best way to solve their problems and increase your ROI. Look at some of these statistics, the numbers don't lie that automation works. Meld the old with the new, and conversions will ensue.