E-Commerce Website Design Strategies That Work Like Magic

The eCommerce market is expected to reach a figure of $4.89 Trillion by the end of the fiscal year 2021. There are numerous online stores available on the web and that explains the heavy competition. The eCommerce development companies working to develop online stores are struggling to create sites that are engaging, intuitive, futuristic, and feature-rich.?

Creating such websites can ensure an improved user experience and may help you with increased lead conversion rates. Nevertheless, an eCommerce website design & development company has to strategize the right design plan so the user experience can be improved.?

Did you know that every dollar spent on improving the UX of your eCommerce website can help you with a $100 return on your investment??

Well, that’s true! And if you want to have similar results, you will need to have a robust eCommerce website design strategy as mentioned below.?

Effective eCommerce Website Design Strategy?

1. Keep a simple design?

During eCommerce development, you need to keep in mind that the site’s design shouldn’t be too over the top for users or they might feel confused about where to go next and what to do on your site. Complex website designs lead to a greater site abandonment rate.?

And therefore, you must keep the site design simpler - like not putting banners that can distract, not adding too many elements on the home page, following the conventional design approach like the logo on left, contacts on the footer, a simple navigation menu, etc.?

2. Focus on user experience?

Any eCommerce web design company working on a site has the ulterior moto to ensure the user experience is top of the shelf. For that, they have to perceive the site as users want to see it. That helps them think of unique and engaging eCommerce development and design ideas that can result in a boosted user experience.?

For that, put yourself in the shoes of a website visitor, and ask yourself the following questions -?

• Are you happy with the overall look and feel of your eCommerce site?
• Would you consider your site to be easy to navigate?
• Are your product descriptions unique and catchy??
• Can you quickly reach the checkout page?
• Can you easily find the products you are looking for on the eCommerce site??

Once you get these answers, the eCommerce web design company will do a better job to resolve each of these concerns resulting in an improved user experience.?

3. Create a simpler and faster checkout module?

Most people abandon carts during the checkout process as they find it way too complex or tedious. You, as an entrepreneur wouldn’t want to lose a customer who has come this far, just because of a slow or complex checkout process. Therefore, make sure the eCommerce web design company you hire helps you develop a powerful, secure, and fast checkout system.?

4. Use high-quality images and scannable content?

Your eCommerce website contains numerous products that are to be well presented in front of customers so they find it appealing and purchase it. For that, make sure the product images are high quality and the content written is readable and scannable. So, even if a user doesn’t want to read the entire script, they can still get an idea about what it is by scanning through it.?

5. Integrate social proof?

During the eCommerce development and design, adding social proof is another strategy to strengthen your brand presence. Adding social media buttons makes your content easily shareable and users feel more at ease using your brand for any eCommerce transactions. For instance, users feel more assured about purchasing if he/ she shares it with family and friends and gets their feedback. Moreover, social proof will help users to look at their social media front and check out any important information or latest news related to the eCommerce store.?

These eCommerce development and design tips will come in handy if you want to prepare a site that has an impeccable design and can engage well with users. In this venture, you must avoid the common website design mistakes that can harm your site’s UI/ UX .?

In this pursuit of eCommerce development and design, finding the right help is crucial to your success. You must find the right professional eCommerce website design agency that can help you in creating futuristic and intuitive designs. Auxesis Infotech might be your one-stop solution in this context as it is a renowned eCommerce web design company offering services to numerous businesses.