E-Commerce Website Design Mistakes You Can't Afford To Commit

According to a survey report, about 94% of customers form the first impression of your brand solely based on the eCommerce website design. While an average individual requires about 50 ms to generate an opinion, your website’s design should be appealing enough to grasp their attention in this short span. 

Consequently, committing a mistake while creating eCommerce UI/UX design can’t be afforded. Even so, there are plenty of commonly made mistakes developers make during the eCommerce website development process. For that, here’s a list of common eCommerce website design mistakes and illustrations on how you can avoid them. 

Common ECommerce UI/UX Design Mistakes To Avoid 

1. Complex checkout process 

As per an e-commerce study, the average e-commerce cart abandonment rate is about 74.52%. Therefore, getting a customer to purchase the product even after they have added it to the cart is a real struggle. And the more steps you include in your checkout process, the less is the probability of them purchasing the product. 

Consequently, a simple and not too long checkout process must be designed by e-commerce developers. For that, 

• A maximum of two pages is enough (view product price breakup and information, billing and shipping information, and confirmation page). 
• It is more relevant if you divide the page into two columns to shorten the page’s length so that users don’t have to scroll much to find any further information. 
• Make sure you add every detail like delivery and shipping charges, etc. at the beginning of an eCommerce website design only to follow transparency. 

2. Poor product description and image quality 

As a shopper, we scrutinize the product in every aspect and find out if we need to purchase it. But, it is difficult to get the same level of satisfaction and interaction while purchasing from an online store. Nevertheless, the eCommerce platforms you use for developing the store can provide you with easy ways to add images and product descriptions. You, as an online store facilitator, can make this experience better for users by designing an impactful e-commerce product page. A perfect product description with high-quality images can serve this purpose. 

In this regard, 

• Make sure every piece of information is available in the product description itself. It should be well written and the flow should be maintained by keeping the target audience in mind. 
• Provide comparisons or size charts to help customers decide. 
• Product images need to be of high definition. 
• Make 3D views or videos of your products during eCommerce website design to provide a better understanding of your product. 
• Incorporate a magnifying glass during eCommerce UI/UX design so that users can zoom in and view the product clearly. 

3. Inefficient filter, sort, and search options 

Once in a while, you will get customers who are clear on what they want on your online store. In such a case, they will rather start searching for the particular product than browsing through categories. You must use eCommerce platforms that have a powerful search engine so that the user finds the exact product that they were looking for. 

Make sure you include - 

• A powerful search engine during eCommerce website design so that users can search for a definite product using any set of relevant keywords. 
• Allow users to sort products in several orders based on price, discount, arrival, popularity, etc. 
• Create clear and simple categories and arrange products neatly so that users can effortlessly find a product. 

4. Complicated website navigation 

Users abandon over 61.5% of websites with poor navigation because something better is available to them in a few clicks. If you are still making the same mistake by not improving your site’s design, you may lose a lot of your prospective customers. 

Follow these effective e-commerce web development tips that can help you develop a better navigation experience for your users. 

• Make sure the navigation menu is easy to find and is placed in an obvious position at the time of eCommerce UI/UX design. 
• Put all your main categories under the navigation menu. 
• Create a sitemap during eCommerce website design so that users can find all the pages easily if they need more information. 

Mistakes are inevitable but that doesn’t mean you can commit the same mistakes everyone else is doing and harm your online store. These tips will prevent you from making such mistakes while you develop your e-store on eCommerce platforms. 

Nevertheless, one shouldn’t hesitate from seeking professional help as that can help lessen the mistakes. With a company like Auxesis Infotech, you will have the professional and experienced help that you need.