E-commerce Tracking with SimpleX: From Clicks to Conversions

In the digital age,?where online shopping has become the norm,?tracking e-commerce performance is essential for businesses to thrive.?Google Tag Manager (GTM) offers a powerful solution to streamline this process.?By implementing GTM,?businesses can gain valuable insights into customer behavior,?optimize marketing campaigns,?and drive conversions.?

Understanding E-commerce Tracking?

E-commerce tracking involves monitoring various user interactions on a website to measure the effectiveness of marketing efforts and identify areas for improvement.?Key metrics include:?

• Product Views:?Number of times products are viewed on the website,?including details like product category,?price, and user interactions (e.g.,?hovering over images,?clicking on product descriptions).?

• Add to Cart:?Instances when products are added to the shopping cart,?along with information about the quantity added and any applied discounts.?

• Checkout Initiations:?Number of times customers start the checkout process,?capturing data on shipping address, payment method,?and any abandoned carts.?

• Purchases:

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