[E-commerce SEO Case Study] How We Helped a Barware Company Claim the Top Spot in Google

I’ve been eager to share this customer success story with you for some time now! A while back, BSM helped a barware company called Crew Supply surpass even the largest online retailers on Google Search. Well, we finally created a little corner on our website for these kinds of SEO case studies, and the one about Crew Supply has finally been posted.?

The case study is titled How a Barware Company Jumped 9 Slots on the Google SERPs to Surpass Even Amazon for the Keyword “Pour Spouts” and explains exactly what we did and why.?

If you own an e-commerce company, you undoubtedly already know that surpassing the likes of Amazon, Target, and Walmart is no easy feat. The competition in the barware industry is especially fierce, with many big-name brands vying for the top slots on the SERPs (and usually getting them).?

Through a combination of conducting hyper-focused keyword research, identifying low-hanging fruit, optimizing existing content, and deploying a full-scale Micro-SEO Strategy?, we were able to help Crew Supply land the number one slot. This has significantly impacted their business, driving more traffic to their site and ultimately increasing sales.

Although we stopped working on this campaign after about eight months (Crew is currently separating its brand into two separate brands. One is targeting B2B, one the other one is targeting B2C.), the micro-strategy page continued to gain organic search traffic for quite some time before eventually starting to lose some of the organic search traffic:?

We’re about to continue working with Crew, and I’m excited to see how fast we can turn this negative search trend around and reclaim the number one spot in Google for the keyword “pour spouts.”

I'm incredibly proud of our team’s work on this project and thrilled to see the resulting tangible benefits. This case study is a testament to the power of our monthly SEO packages and the importance of finding the right digital marketing partner to help you achieve your business goals.

If you want to learn more about this case study or how we can help your eCommerce business improve its search rankings and drive more traffic and sales, please don't hesitate to contact me directly.

Cheers,

Chris