E-commerce platforms to increase your sales potential.

E-commerce is a fast, easy and a convenient method for people who want to save themselves from the hassle of traveling to different stores to buy products. Its a feasible way to buy and sell products online from any part of the world. Vendors can easily reach their potential customers online even if they have no permanent physical location.

 The initial step towards building an online store is to decide about designing, hosting, pricing, payment options and marketing tools. The most important thing to plan is to consider how much you actually want to sell. If you anticipate heavy sales then an E-commerce solution offering heavy storage space would be the best option. E-commerce vendors must consider using attractive templates to make online shopping more interesting. Payment security is also a very important issue which needs to be taken into consideration. Besides these, ample shipping options must also be available to the customers. Creating discounts, loyalty programs and gift wrapping options is an effective way to increase the success of your online store. A simple program which is easy to use and yet effective would be best to opt for.

E-commerce platforms and marketing strategies to increase your sales potential:

1) Up sell your products: The most interesting tactics used by marketers is to attract their potential customers with an upgraded version of their product of interest. Many a time’s customers are not aware that a better product is available as per their requirements in the market. Before up-selling of your product to the customer you have to consider the price range decided by the customer and to make sure that the up sell product is better than the original product to ensure optimum customer satisfaction. Product Upsell app can be used to up sell your products easily.

2) Incorporate Instagram: The idea behind using Instagram is to generate interest in your customers for your products. Using the appropriate hash tags and showing pictures of customers using your products is a great way to demonstrate that your customers are happy with your products. Instagration is a tool which can be utilized to use Instagram pictures in different formats to attract customers.

3) Recapture customers with abandoned carts: Many customers are interested in adding products to their carts but usually abandon them later which mean your sales are usually less compared to what they should actually be. A simple way to remind your customers of their abandoned carts is through email. Or better still use the app Abandon aid to remind the customers to complete their orders.

4) Sell your products directly on Facebook store: Facebook being one of the biggest social media platforms is a great channel for increasing your sales online. Shopify has developed an app Facebook store through which you can sell your products directly on your Facebook page.

5) Email marketing: Marketing through emails is an effective way of promoting newsletters and getting subscribers. Email pirate is an app designed to increase the number of your email subscribers by creating a customized opt in window for encouraging visitors to subscribe your emails. Besides this you can even send your customers regular emails regarding discount offers, newsletters and let your customers know about their orders as to when they are being processed. You can use the app Emma which is specially designed to create email campaigns.

These are some of the marketing strategies and E-commerce platforms which can be used to increase your sales potential. With the emerging trends and considerable developments in technology through apps and online marketing, e-commerce has truly transformed the buying and selling business over the past several years.