E-Commerce Marketing in Premium Spirits Industry is the new way to Direct-To-Consumer DTC Market ??
ECommece Marketing Channels and Processes 2022

E-Commerce Marketing in Premium Spirits Industry is the new way to Direct-To-Consumer DTC Market ??

Kashif K. Kashif K.

Kashif K.

Digital Strategy | E-commerce and Performance Marketing | Media Buying | Google, and Meta Ads | Web Analytics and KPIs Reporting | SEO | SEM | CRM

发布日期: 2022年7月24日
+ 关注


  • Due to COVID-19, the eCommerce channels and consumer behavior has seen rapid growth and changes over the past 2 years.
  • That also leads to the future development of eCommerce platforms. The multiple channels from Marketplaces, Omnichannel, DTC, On-Demand, and Online Specialty Store are emerging to meet the industry demand.

DTC ECommerce Consumer Mapping

Direct to Customer (DTC) ECommerce Consumer Mapping

  • These channels varied from country to country depending on the distribution value chain, regulations, and consumer habits and preferences.

Competitive Landscape

Premium Spirits Brand Competitive Advantage_ Alcohol Industry Market Intelligence Report

  • CleanCo - Revamping the DTC delivery concept for non-alcoholic distilled spirits.
  • Amazon Spirits - Capitalizing on?online spirit?sales.
  • Hendrick's Gin - Optimizing brand reach with?branded Amazon store.
  • Henkell & Freixenet - Acquired online delivery platform "Flaschenpost"
  • LVMH - Joint ventured with "Campari" to develop a dedicated ECommerce platform.
  • Pernod Ricard - Partnered with?On-demand?delivery service partner?"Glovo" which was later acquired by Delivery Hero.

Market Landscape

Premium Super Alcohol Market Landscape_Geographical Market Share

  • Premium Spirits Market Size, 2020 - €17.14 billion (ref:. IWSR Research, 2019).
  • Expected Alcohol E-Commerce Sales, 2024 - €34 billion (ref:. IWSR Research, 2019).
  • Premium Spirits Revenues, 2021 - €409 million. Expected Compound Annual Growth Rate (CAGR), 2025 - 6.79% (ref:. Statistica, 2020).

ECommerce Landscape

领英推荐

ECommerce Landscape_ IWSR Global Ecommerce Strategic Study, 2022. Image Copyrights 2021.

ref:. IWSR Global Ecommerce Strategic Study, 2022. Image Copyrights 2021.

  • While Marketplaces still hold a dominant position. Omnichannel, On-Demand, and Online Specialty are on the rise.
  • Nevertheless, the DTC model holds a strong position within USA territory. Though the market share is comparatively low compared to other eCommerce channels.

Channel Management

Channel Management_Omnichannel Marketing

  • How to go about the DTC distribution model? That is what premium brands are rattling with and strived for.

Consumer Journey Touchpoints

Consumer Journey Touchpoints_European Consumers_Product, Process, Customers (Pre-Purchase, Purchase and Post-Purchase)

  • 8 key trigger points are valued by European consumers.
  • Shifting towards Omnichannel or DTC channel would require multi-facets of customer experience.?
  • One from the storefront, which particularly focuses on creating a seamless User Interface (UI) and User Experience (UX).?
  • The other is the backend, which streamlines the delivery process, partnering with local logistic service providers.
  • Due to the complexity of the distribution model, retail agreements, regulatory infrastructure, and involvement of numerous stakeholders. Creating a synergy between processes seems to be Hercules' task.

Get in touch to get more insights!

.

.

.

#ecommerce #omnichannelretail #omnichannelmarketing #dtc #dtcbrands #ecommercemarketing #spiritsindustry #consumerbehaviour #marketingchannels #consumerjourney #premiumbrands #marketintelligence

要查看或添加评论，请登录

更多精彩文章

社区洞察

其他会员也浏览了