E-Commerce

#snsinstitutions #snsdesignthinkers #snsdesignthinking #ecommerce HubSpot is one of the top marketing and sales platforms on the market and used by countless e-commerce businesses.

They’re also known for their massive archive of epic content, including eBooks, guides, research reports, and of course, their multiple blogs, which cover marketing, sales, service, news, and trends. This particular blog post is a must-read for new e-commerce business owners and is vital for learning the ropes.

That said, it’s still a great resource for more experienced e-commerce business owners as well, and can help you take your brand to the next level. Like most other content from HubSpot, this article is comprehensive and highly detailed and covers six main areas.

It’s incredibly easy and intuitive to use and allows anyone to create a professional store that’s fully mobile responsive. And apparently, many other people love Shopify as well, considering that it powered?over 800,000 digital stores?in 2019.?

I’m also a huge fan of their content.

They have some captivating case studies and industry reports that are super insightful, along with a fantastic blog that’s brimming with great insights. One of my favorite articles from 2019 is this one about global?e-commerce statistics?and trends.

It starts with some interesting stats, saying there was a 23.3 percent increase in e-commerce sales from 2017 to 2018, and the average growth rate of e-commerce sales was 25.6 percent from 2014 to 2017.?

Then it moves onto talking about the importance of creating a robust digital shopping experience where customers can easily access your site across multiple devices.

This particular article talks about a topic that’s becoming increasingly important to many e-commerce brands—building a store app.

And there are two main reasons why.

1. “For retailers who invest in both mobile and web shopping apps, these apps account for 70 percent of sales.”
2. “Shopping apps feature a conversion rate up to 3x higher than those on mobile alone.”

When developed correctly, having an app for your store can be a serious game-changer. Not only does it create a far more streamlined customer experience, it can send conversions through the roof.

If you look at the world’s top e-commerce companies, they pretty much all have their own apps.?

Online fashion brand?ASOS?is a great example.

Conclusion:

Evolving technology, globalization, AI, and the Amazon Effect are just a few factors that are leading to big changes.? To stay ahead of the game, it’s crucial to stay up-to-date on current trends and learn how to upgrade your brand continuously.?

Fortunately, there’s no lack of excellent blogs that can teach you everything you need to know. There was a lot of great content created this year about these topics, but these are some of the best e-commerce articles to bookmark.?

Hopefully, you’ll find them as compelling as I did and can use the information to propel your brand into 2021 and beyond.