For e-commerce business owners: Convert visitors to customers and customers to advocates with highly personalized emails
Want to discover how to create highly personalized email marketing campaigns that inspire customers to take action along their customer journey? Then read this.
The goal of personalized email marketing is to convert strangers into customers and customer into repeat buyers and advocates for your products and services.
How do you guarantee that?
by implementing a few strategies which I'll be discussing later in this article.
I can’t share strategies that work for the online shopper in 2024 without first sharing strategies that are completely dead and buried.
Gone are the days when you could simply pull up your email list and blast a generic email to everyone and expect to get positive results.There are many challenges that associated with that strategy that old school email marketers simply haven't caught up to.
It may lead to high unsubscribe rates and poor list health as people receive messages that have no relevance to them whatsoever.
The modern shopper has little tolerance for brands that show no personal touch and cannot meet them where they are...
And if there is any thing you want to completely and utterly avoid, it’s being consistently flagged as spam, damaging your email deliverability. In other words, you might as well hit the delete button on you emaillist.csv file.
There is completely new way to ensure that your email subscribers are only getting emails that are highly relevant to them based on their previous interactions with your brand. These touchpoints provide a roadmap to what’s top of the mind for your subscribers and increases the likelihood of not only getting a cha ching! sale, but creating customers who are obsessed with your emails and have a strong affinity for your brand.
According to Klaviyo, 52% of consumers say personalized messaging plays a significant role in their purchasing decisions. And email personalization can deliver up to 800% higher ROI
Today’s consumers want marketing messages tailored specifically to their interests and behavior. Personalized subject lines, dynamic content and timing based on past actions allow you to provide value to each subscriber.
Imagine you abandon items in an online cart. Later, you receive an email with a coupon to complete the purchase. This level of personalization and timing makes you feel valued as a customer.
But how can you make your emails more personalized as an e-commerce business?
It starts with data. You can now collect behavioral data like:
Then use this data to segment your lists and send targeted, hyper-relevant emails. Like:
Tools like Klaviyo make this level of personalization easy. Their platform lets you create 1:1 customer journeys fueled by your data.
The results speak for themselves. Klaviyo customers see an average ROI of $42 for every $1 spent on email marketing.
The verdict? Old school email is dead. Long live personalization. Treat your subscribers like individuals, and they’ll reward you with their loyalty (and dollars).
Have you tapped into the power of personalized email? Send me a Direct message to book a free strategy session.