E-Commerce Apparel Comprehensive Study by

About E-Commerce Apparel

E-commerce apparel refers to the online buying and selling of clothing, footwear, and fashion accessories through digital platforms. This sector involves retailers, brands, and third-party marketplaces offering a wide range of fashion products to consumers via websites and mobile apps. E-commerce apparel lets customers browse, purchase, and have items delivered to their doorsteps, offering convenience and accessibility to various types and brands. The use of smartphones has increasingly grown, coupled with improved internet connectivity as well as social media marketing. Furthermore, e-commerce sites have accustomed people to having features such as virtual try-ons, personalized recommendations, and returns. Hence, the online apparel market is one of the dominant markets of the fashion industry which has given customers an efficient channel for shopping and provided brands with global reach. The advent of e-commerce in the clothing sector has really transformed how individuals purchase attire, footwear, and other accessories. From home, users can obtain an unlimited amount of apparel choices from many clothing vendors and suppliers through electronic business websites and mobile apps.

AttributesDetailsStudy Period2018-2030Base Year2023UnitValue (USD Million)

The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.Adidas AG (Germany), Kering S. A. (France), Marks and Spencer plc (UK) (London), Inditex (Spain), Mango (Spain), Chanel (London), PVH Corp (United States), Ralph Lauren (New York), H & M Hennes & Mauritz AB (Sweden), LVMH (France), Myntra (India), Zalando SE (Germany), ASOS (London), BERSHKA (Spain) and NIYARA India (India) are some of the key players that are part of study coverage.

Segmentation Overview

AMA Research has segmented the market of Europe E-Commerce Apparel market by Type (Formal Wear, Casual Wear, Sportswear, Nightwear, Active Wear and Other Types) and Region.On the basis of geography, the market of E-Commerce Apparel has been segmented into. If we see Market by Size, the sub-segment i.e. Small will boost the E-Commerce Apparel market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Men will boost the E-Commerce Apparel market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

Influencing Trend:

Subscription services that deliver curated assortments of apparel and accessories on a regular basis are gaining popularity. and Augmented reality (AR) and virtual try-on technologies are transforming the online shopping experience.

Market Growth Drivers:

Online Retailers Offering Seamless Shopping Experience and Growing Consumer Inclination towards Latest Sustainable Fashion

Challenges:

High logistics and shipping costs can make online apparel shopping less affordable than in-store purchases. and Internet penetration and e-commerce adoption are lower in rural areas

Restraints:

Limited Sensory Experience

Opportunities:

Developing large-scale solar power plants to feed electricity into the national grid.

Market Leaders and their expansionary development strategies

In May 2024, Apparel Group partners a global fashion and lifestyle conglomerate with Myntra to expand Victoria’s Secret’s online presence in India. This exciting partnership expands their selection on Myntra by offering Victoria’s Secret’s entire range of popular lingerie and sleepwear, in addition to the already existing beauty selectionIn October-2024, Niyara India has launched its online store, with an objective to deliver premium quality, stylish and accessible fashion to modern India. The collection offers variety of evening gowns, dresses, shirts, and trousers catering to work wear, casual wear and special events. and In September 2024, new womenswear brand Mismatchd has launched an e-commerce store offering eco-friendly garments in eclectic styles, focusing on no-waste production and low inventory.

Key Target Audience

Corporate Executives and Entrepreneurs, Research Organizations, Industry Professionals and Business Leaders, Marketing and Advertising Agencies and Others

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