E-A-T gets another E. Why does it matter?
An average person doesn’t know what goes on in the background when they enter a few words in the search bar and hit Enter.
An SEO professional, on the other hand, is different.
They have extensive knowledge of the events that happen after the Enter key is pressed. That’s because they’re SEO professionals, and that’s their job. You’re better off asking about SEO to one of these guys than your accountant cousin.
The example above is E-E-A-T in a nutshell. I’ll explain everything in detail below.
Before discussing the new E, let’s see what E-A-T is about.
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What is E-A-T?
E-A-T stands for,
E - Expertise
A – Authoritativeness
T - Trust
There is another abbreviation, YMYL, that’s relevant to E-A-T. I’ll talk about that a bit later.
Google has a bunch of guidelines called Search Quality Evaluator Guidelines. Feel free to go through all 176 pages to learn more about the Search Quality Evaluator Guidelines.
In short, the linked document talks about guidelines that quality raters follow to evaluate search results. Raters are actual humans who find out whether Google’s search results satisfy user expectations.
E-A-T is a part of these guidelines. They were added in 2014, and in 2019, Google started considering them as an important factor in determining Page Quality.