‘Dyuti’ and Women Empowerment
Dyuti, synonymous with Goddess Laxmi, is the personification of Silgo’s Sustainability Philosophy. The idea of ‘Dyuti’, or Goddess Laxmi, as both feminine and economically independent, is the icon Silgo has chosen to represent our vision of positive social change. Under the aegis of this program of Women Empowerment, all participants beginning their journey of Independence become ‘Dyutis’. These ‘Dyutis’ are carriers of Light, brightening up whole communities with their initiative and enthusiasm.
Silgo’s ‘Dyuti’ program, therefore, envisages nothing less than a complete overhaul of the social norms that restrict women’s economic independence.
Our Initiative Dyuti involves motivating women to become economically self-sufficient. We give each candidate the opportunity to choose from graduated slabs of Gems and Jewelry, thereby enabling their new career as resellers. These women, as resellers (Dyutis), make quite a decent profit. Silgo affords these forward-looking women valuable material at the most advantageous prices. Thus, they start their business on the soundest of footings.
The resellers, or Dyutis, become secure economically. Their self-sufficient status makes them truly independent. And, through them, word gets around of the good work we have been doing.
The Bases of Silgo’s Philosophy
People- centric
Sustainability, apart from the larger issue of the environment, also involves the people angle. Everything that the company does during the production process – from the treatment of stone cutters to genial conditions of work – is interrelated. Present-day infrastructures will cease to exist, if the widest implications of a sustainability policy are ignored.
An Enlightened Stand
Silgo seeks to be among that enlightened assemblage of companies that sets the precedent. Silgo has felt the need to be at the forefront of the emerging circular economy which focuses on recycling, reusing, and minimizing waste. Rather than perfectionism, it is just the recognition of the imperative to ‘do better’.
For instance, some companies only work with mines that have humane working conditions, offer fair wages, are deferential towards local communities, and do their best to diminish the industry’s environmental impact.
Silgo, as an ethical company, has chosen to always look beyond itself – from the start, it has committed itself to building a safe, stable and prosperous world.
Silgo believes Dyuti fits in into the company’s elaborate well-defined sustainability agenda. In order to improve and protect infrastructures today, it is important to have a clear sustainability policy.
Dyuti’s Clarity of Vision
A large percentage of Indian women have to stay at home. It is definitely possible to provide them guidance as regards self-reliance and financial independence. Dyuti has helped Indian housewives get a grasp of the Jewelry Industry. The most determined among them can making winning a habit, expanding their own reselling business as sole proprietor.
Dyuti is the delineation of Silgo’s understanding that the empowerment of Indian housewives is achieved only when they have both the ability to advance economically, as well as the power to make and act on economic decisions. Silgo thereby has made a small but significant contribution towards the empowerment of housewives in India.