Dyson Embraces Virtual Reality (VR)
It’s been just a few weeks since Facebook (now Meta) announced daring plans for building a metaverse to foster the growth of VR technologies. Dyson; a company synonymous with innovation has launched a “virtual online environment” that will allow its customers to test products interactively in stores and also from home.
?According to founder James Dyson, the Dyson Demo VR technology represents the desire of designers and engineers to help people better understand products. “Our customers increasingly want to buy directly from us, which makes sense, because we created the technology, and we are best placed to look after them,” he says. The project, which the company has been working on for a long time, aims to bring the experience of physical stores to consumer homes.
?The new experience is only available on the Oculus virtual reality store and Dyson's website, although the company will soon launch the same experience for mobile phones. With Oculus, which will also be rebranded to Meta next year, customers can dive inside the product, see the technology, and test virtual versions of the firm's hair straighteners and hairdryers before purchasing them. By using the Oculus controls, users can try everything from the Dyson Supersonic hairdryer to the Corrale Straightener and the Airwrap styler on different types of virtual hair; as well as the brand’s cordless vacuum cleaner, which uses laser technology to illuminate the floor and thus detect hidden dust.?By selecting the hairdryer, for example, you can virtually blow dry hair to see how the device works.
Inside the virtual store, Oculus users can also watch instructional videos and, when selecting a product, explore each component of the technology and key features to better understand how it works. Currently, the experience does not allow users to purchase through Oculus, but in the future, Dyson is planning to add a checkout feature. In addition to this, the virtual store will expand its product catalogue, as well as allow virtual live conversations with store employees.?For customers who don’t have Oculus, the brand has also been upping its VR capabilities on other platforms. During the pandemic, Dyson transformed its digital retail spaces to be able to offer the best possible virtual experience by adding virtual store tours of its London, LA, Paris, and Guangzhou stores, giving a whole new meaning to online shopping.
ROVR Systems has also collaborated with big brands and organisations in the experiential marketing space. In fact, in 2014, Nissan used our ROVRs to market their Nissan Juke at the Paris Motor Show. ?Users navigated VR worlds by assuming the role of “Iron Man” running through a virtual city whilst keeping pace with a Juke driving alongside. ROVR provides a naturally intuitive way to navigate VR on a whole new level, providing users the ability to walk and run, in virtual worlds.
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