Dynamic seating

We all know that space and employee time are limited resources. That’s why dynamic pricing shouldn’t just be for airlines and hotels, it should be everywhere. From ferry tickets to restaurant seating, every empty seat matters. Adjusting prices based on demand can make a big difference in making the most of what we have.

Dynamic pricing helps businesses get the most out of limited availability. During peak times, prices can be higher, and during quieter times, they can be lower to attract more customers. Whether it's a ferry ticket or a table at a restaurant, adjusting prices can create a fairer system, filling seats, and maximizing value.

For example, imagine if ferry tickets were cheaper during the middle of the week when fewer people travel, helping fill those empty spots. Or a restaurant offering lower prices during slower hours to bring in more guests and keep staff busy.

The concept here is simple: if you have a fixed number of seats, whether on a ferry, in a restaurant, or at a theater, and you want to make the most of them, adjusting the price can help. During times of high demand, raising prices can maximize earnings. During slower times, lowering prices can bring in more people and make sure those resources aren’t going to waste.

Dynamic pricing isn’t just about charging more, it’s about being flexible and smart with your pricing. It means using real-time data to make quick adjustments that benefit both the business and the customer. It creates a balance between filling every empty space and making sure that revenue doesn’t take a hit when demand is low.

Think of how a theater could benefit from dynamic pricing. If tickets for less popular shows or times were a bit cheaper, more people might decide to go, which would help fill those empty seats. The same idea applies to retail stores, adjusting prices based on real-time interest could help move stock faster and attract more shoppers at off-peak times.

We’re used to seeing dynamic pricing in flights and hotels, but the potential for it goes much further. Imagine a world where services of all types use this approach to make the most out of every hour, every seat, and every employee's time. It could bring better deals for customers and ensure businesses get the most out of their limited resources.

Does this apply to your business?