Dynamic breakout workshops designed to invigorate and inspire the floral community at Floral Miami
International Fresh Produce Association
Creating a vibrant future for all
Join our dynamic breakout workshops designed to invigorate and inspire the floral community! Each workshop, guided by an enthusiastic staff facilitator, delves into pivotal topics that matter most to you. These sessions aim to foster collaboration and generate actionable ideas to boost floral consumption during these times of digital transformation and shifting purchasing patterns post-pandemic.
Our community thrives on shared ideas and collective passion. This conference offers a rare opportunity to come together, equipped with essential tools to spark vibrant discussions and leave with practical strategies to implement in your businesses. Each workshop is furnished with tailored resources, including detailed research and thought-provoking handouts to stimulate deep conversations.
Diving further into IFPA’s Kantar powered research, we will explore a variety of topics including:
???Tapping into new channels and partnerships to drive discovery, impulse, and new purchase occasions
??Leveraging flower’s proven ability to boost mood, reduce stress, and offer an escape from day-to-day realities by engaging the senses.
??Elevating the role of the employee to serve as ambassadors and creatives, helping shoppers better understand the value of floral
??Leveraging augmented reality and other digital tools to equip consumers with greater knowledge and insight at every stage of their purchasing journey
??Reaching out to untapped consumers groups
?? Engaging in storytelling to offer greater transparency while building industry-wide climate resilience
After two rounds of these enriching discussions, we will reconvene as a larger group to share insights and innovative ideas. Facilitators will highlight key themes and notable concepts from their sessions, ensuring everyone leaves with a wealth of knowledge and actionable plans.
Don’t miss this unique chance to connect, brainstorm, and elevate your approach to engaging new consumer segments. Let’s transform challenges into opportunities and drive the floral industry forward, together.