Duolingo, making CryoGlow viral with SharkNinja and we’re up for Social Media Agency of the Year!
What a month November was at SocialChain. We had Christmas ads, we had controversial rebrands...and we had the launch of SharkNinja’s CryoGlow. ?
If you haven’t seen CryoGlow on your socials yet, first of all, where have you been?! And second, you can catch up on all the deets of our epic campaign below.
There’s also a brand-new podcast episode with a legendary social-first brand, major awards news, and much much more.
But all in good time. Grab a brew and keep scrolling for all the updates you need!?
For the commute ??
We said this was a legendary brand. And we’re sure you’ll agree.
Duolingo is up there with the likes of Ryanair and Wendy’s as the gold standard for social marketing. And we were lucky enough to have its regional marketing director for Europe and Latin America Rebeca Ricoy on the SocialMinds podcast for a conversation on how it’s done.
Tune in right now and soak up all the insights. It’s a good one.
A quick listen ?
Our associate creator director Emma Lyskava is back on the SocialMinds sofa to break down the top stories from the world of social.?
Emma and our content marketer Melissa Harvey discuss two updates from Instagram, including mythbusting on sponsored content and the news that the platform shows less popular videos in lower quality.
And there’s more updates and new features from TikTok, YouTube and LinkedIn.
Get caught up in just 15 minutes or less.
Best in the biz ??
This month we took over your social feed with our biggest influencer campaign ever: Generation Glow!?
To pack a punch on Instagram and TikTok, we gave SharkNinja’s LED CryoGlow face mask a social campaign of epic proportions.
We published a whopping 56 pieces of influencer content on just the first day, with more across the month from Caroline Hirons, Dr Ewoma, Love Islander Jordan Hames and LOADS more.
And it’s been going crazy on social, with over 2 million impressions, 65k impressions and 10 viral posts.
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Food for thought ??
Lots of food for thought for you this month. November kicked off with the AA/WARC report, and our CEO Jacinta Faul weighed in with her takeaways for Performance Marketing World here.
Our associate creator director Beth Blance has been busy penning pieces too – like this one from The Drum on what went wrong with Kamala Harris’s ill-fated presidential campaign, which you can read here. Plus, her piece for Creativepool with a hot take: Christmas ads don’t work on social. Read it now.
Elsewhere on Creativepool , our midweight creator Gabriella M. decides whether or not Black Friday still has some spending power in her latest piece for Holidays Month. Plus, our influencer manager Jay Parker gives her advice on why Christmas is the perfect time to rediscover your creative spark. Get it here.?
And over at MediaCat, our strategist Kieran Hughes is featured with his article on why marketers with tunnel vision for younger generations?are missing out big time, plus our midweight creator Georgia Hill is here with some real talk on why being able to see right through your brand is no bad thing. Read it here.
And the award goes to...????
Big news. Huge.
We’ve only gone and got shortlisted for Social Media Agency of the Year at this year’s Northern Digital Awards!
Our SocialMinds podcast is up for Best Podcast too, and not forgetting Best Use of Social Media with our clients LinkedIn UK and Holland & Barrett.
Exciting times. Congrats to all of our teams who worked hard to get us recognised!?
More updates in the new year...?
ICYMI ??
This month we sent our senior creator Callum Woodbridge to?run a content creation workshop with creatives from underrepresented communities for Adidas Originals, and he smashed it. Four teams of creators. One brief from a major global client. And 40 minutes to craft a response. And boy, did the creatives deliver.?
An incredible day that we’re proud to have been a part of. Learn more here.
Marketing Moment of the Month ???
“The saturation of ads during the Christmas period presents an opportunity for influencers to rise above the noise, lean into what makes them unique, and showcase their creativity. Christmas is often full of moments that spark joy, and sometimes stepping away from screens is the best way to reignite imagination.”??
Influencer Manager, SocialChain