A dummies guide to Neuroscience ??

image: Matt Cherubino

For those in Australia, we’ve no doubt had time to appreciate the fragility of life. A senseless act committed by a deranged man, amplified by time with friends & family over Australia Day certainly makes you appreciate what you have.

More than ever, we’re exponentially determined to ensure that your time is spent appreciating an ability to live a rational & abundant life. You never know how long you have it.

I now question The Real Moral Dilemma of Self-Driving Cars.

People are actually dying on a daily basis, and these objects have now become a first choice weapon for maniacs. The longer we wait, the more people die?—?when is it time to push for self-driving cars?

Food for thought:

As ever, hit reply and let us know what you think of this week’s morsels.

A dummies guide to Neuroscience

We’re talking a lot about Neuro and Cognitive Science at the moment. When we start to roll-out our long form content, we’ll be using the toolkit available from this body of study to amplify your performance.

But before that, you might enjoy this video series courtesy of Crash Course. Each video goes for a max of 7 minutes and it’s incredibly useful.

Cognitive biases here I come!

Watch below:

How to make it in America = get the right people

When I read books I generally make notes, index the notes, then index the book in my own little list. I’ve somehow convinced myself that I need to continue buying physical books at the rare opportunity of sharing it to a like-minded individual. Now that I have this newsletter, it’s probably prudent to share books & podcasts I’ve been listening to?—?including the notes. So here goes…

Made in America by Sam Walton. This book highlights (like most business bio’s) the perils of a founder or business person. A road full of grit, loss, and crafty promotion. Sam Walton was definitely from an era that bred this type of individual. The overriding differentiation in this book was the significant emphasis Sam had on his “associates” or staff. He notioned that “one person seeking glory, doesn’t accomplish much”, consistently highlighting what teamwork, people and innovating was able to do for the WalMart business. WalMart always focused on reimbursing staff appropriately through wages, bonuses and stock options, so therefore never had the issue of unions being involved or massive staff revolts. He identifies staff as the one core reason they were able to do so well. Of the discount stores that lasted during the 70s and 80s, almost all focused on their staff, because if they’re servicing customers well, customers will always come back. It’s a pity what’s become of the WalMart business since his death?—?a worthy read.

image: Sam Walton

The Battle Lines of Tech Have Been Redrawn

I own shares in Apple, and I follow a blog that covers Apple strategy every week. This particular piece was exceptional, because it eloquently covers where the battle lines in tech are being redrawn over three key themes; the body, home & car.

It’s becoming incredibly clear as to what the R&D spend of the big four tech companies (Google, Apple, Facebook, Amazon) has now led to. The recent emphasis of voice first systems, cars & wearables at CES17 shows we’re at a serious inflection point for the next ten years in actual product releases. If you thought the road to $1 trillion in iOS ecosystem sales was short, just you wait for the car (thanks Morgan Stanley, and for the 16 follow up questions).

image: aboveavalon.com

Alzheimer’s is Brain Diabetes

Cardiovascular Disease, Cancer, Dementia, Cerebrovascular disease. 

These four diseases in the last 80 years have become the number one death cause across our species. The body of evidence clearly shows that this is correlated to diet. More on that in future posts.

It’s becoming increasingly evident now that Alzheimer’s is essentially type 3 diabetes. For me, this body of research is incredibly important. I have two family members affected by these brain diseases and it’s slowly becoming one of the underlying reasons for why we do what we do at Neuralle.

image: Wired

Which morsel was your favourite? What lessons do you want more or less of?

Let us know!

Just send a tweet to @Neuralle and put #MondayMorsels in there so we can find it.

Happy reading,

Jordan & team @ neuralle.com

Neuralle is focused on Human Intelligence (H.I.) to dramatically increase the output of business owners & quality of life of high performers.

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